Media & Performance Lead - 1472 - Latin America - LaTeam Partners

    LaTeam Partners
    LaTeam Partners Latin America

    2 hari yang lalu

    Pariwisata / Perjalanan / Perhotelan
    Deskripsi

    Job Title: Media & Performance Lead

    Company: Aventuras

    Location: Remote (Latin America)

    Role type: Full-Time as an Independent Contractor (Compensation in USD through Deel)

    Sobre el role

    Diseñar, planificar y ejecutar la estrategia de medios omnicanal de las unidades de negocio del grupo. Su función principal es liderar la arquitectura de medios, definiendo la distribución óptima del presupuesto entre canales digitales y tradicionales (OOH/ATL), analizando tendencias y midiendo el impacto para maximizar la generación de demanda y el retorno de inversión.

    Responsabilidades

    1. Planificación y Estrategia de Medios

    • Diseñar el Plan de Medios: Definir dónde, cuándo y cuánto invertir en cada canal (vallas, redes sociales, buscadores, etc.) para alcanzar los objetivos de negocio
    • Selección Táctica de Espacios: Identificar y proponer ubicaciones físicas (OOH) y segmentaciones digitales basadas en el buyer persona y el journey del cliente
    • Desarrollo de Calendarios: Crear y gestionar el cronograma de pauta anual y mensual, asegurando que la presencia de marca sea constante y estratégica
    • Optimización de Presupuesto: Actuar como responsable de que el presupuesto publicitario se asigne a los canales con mayor probabilidad de impacto y eficiencia

    2. Ejecución y Gestión de Pauta Publicitaria

    • Implementar y monitorear las campañas en plataformas digitales (Meta Business Suite, Google Ads, etc.)
    • Coordinar la implementación técnica de materiales en medios offline (OOH/ATL) con proveedores externos
    • Asegurar que el mensaje y la narrativa en todos los medios sean coherentes con el posicionamiento definido por la Gerencia

    3. Análisis de Tendencias y Desempeño

    • Analizar constantemente el mercado para identificar nuevas oportunidades de pauta (formatos emergentes, nuevas ubicaciones o plataformas)
    • Desarrollar modelos de atribución que permitan entender cómo la pauta en la calle (OOH) potencia los resultados digitales
    • Monitorear KPIs críticos (ROAS, CPA, Alcance, Frecuencia, etc) y realizar ajustes para optimizar los resultados

    4. Reporte y Toma de Decisiones

    • Elaborar tableros de control (dashboards) que consoliden el desempeño de todos los medios (online y offline)
    • Presentar análisis críticos a la Gerencia de Mercadeo con recomendaciones claras sobre cursos de acción y cambios de estrategia

    Requisitos

    • Título universitario en Mercadeo, Publicidad, Ingeniería Industrial o carreras afines
    • Más de 3 años en roles de Media Planning (Planificación de Medios), preferiblemente en agencias de medios o departamentos de marketing 360°
    • Inglés intermedio-avanzado (B1-B2)
    • Dominio avanzado de planificación de medios (cálculo de alcance, frecuencia, GRPs, etc.)
    • Manejo avanzado de plataformas digitales (Meta Business Suite, Google Ads, LinkedIn Ads)
    • Manejo de herramientas de visualización de datos (Looker Studio, Power BI, Excel avanzado)

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