- Diseñar el Plan de Medios: Definir dónde, cuándo y cuánto invertir en cada canal (vallas, redes sociales, buscadores, etc.) para alcanzar los objetivos de negocio
- Selección Táctica de Espacios: Identificar y proponer ubicaciones físicas (OOH) y segmentaciones digitales basadas en el buyer persona y el journey del cliente
- Desarrollo de Calendarios: Crear y gestionar el cronograma de pauta anual y mensual, asegurando que la presencia de marca sea constante y estratégica
- Optimización de Presupuesto: Actuar como responsable de que el presupuesto publicitario se asigne a los canales con mayor probabilidad de impacto y eficiencia
- Implementar y monitorear las campañas en plataformas digitales (Meta Business Suite, Google Ads, etc.)
- Coordinar la implementación técnica de materiales en medios offline (OOH/ATL) con proveedores externos
- Asegurar que el mensaje y la narrativa en todos los medios sean coherentes con el posicionamiento definido por la Gerencia
- Analizar constantemente el mercado para identificar nuevas oportunidades de pauta (formatos emergentes, nuevas ubicaciones o plataformas)
- Desarrollar modelos de atribución que permitan entender cómo la pauta en la calle (OOH) potencia los resultados digitales
- Monitorear KPIs críticos (ROAS, CPA, Alcance, Frecuencia, etc) y realizar ajustes para optimizar los resultados
- Elaborar tableros de control (dashboards) que consoliden el desempeño de todos los medios (online y offline)
- Presentar análisis críticos a la Gerencia de Mercadeo con recomendaciones claras sobre cursos de acción y cambios de estrategia
- Título universitario en Mercadeo, Publicidad, Ingeniería Industrial o carreras afines
- Más de 3 años en roles de Media Planning (Planificación de Medios), preferiblemente en agencias de medios o departamentos de marketing 360°
- Inglés intermedio-avanzado (B1-B2)
- Dominio avanzado de planificación de medios (cálculo de alcance, frecuencia, GRPs, etc.)
- Manejo avanzado de plataformas digitales (Meta Business Suite, Google Ads, LinkedIn Ads)
- Manejo de herramientas de visualización de datos (Looker Studio, Power BI, Excel avanzado)
-
Sobre el rol · Estamos buscando un/a Tech Lead con fuerte experiencia técnica y capacidad de liderazgo para acompañar la evolución de nuestra arquitectura cloud en Azure, liderar al equipo de desarrollo y asegurar la calidad técnica de nuestras soluciones end-to-end. · Este rol c ...
Latin America Rp350.000.000 - Rp750.000.000 (IDR) per tahun2 hari yang lalu
-
About the Company: · Fuego is a dance-inspired footwear brand worn in 120 countries. Featuring the FlowTec outsole with dual pivot points, an ultra lightweight construction, and premium cushioned insoles, Fuego sneakers are built to keep you moving—from the streets to the dance f ...
Latin America Rp144.000.000 - Rp300.000.000 (IDR) per tahun10 jam yang lalu
-
Objective · As a Lead Consultant / Technical Led, you will be responsible to successfully conduct yourself and your team on hands-on client/facing responsibilities, advising our clients over best practices of utilizing Oracle NetSuite, be able to provide overall functional and te ...
Latin America2 jam yang lalu
-
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders. · About the client: · Our client is a boutique eCommerce technology and services company providing e ...
Latin America2 hari yang lalu
-
We're hiring a Jr. Campaign Manager to support execution and performance for primarily lead generation campaigns across Meta (Facebook & Instagram). · This is a hands-on learning role for someone early in their career who wants to build expertise in Meta advertising. You'll work ...
Latin America2 hari yang lalu
-
Tech Lead – React & Node · Remote – LATAM · Full-Time | Core Hours aligned to Eastern Time · The Opportunity · TalentXM is seeking a Tech Lead – React & Node to support one of our clients building a modern Education & Member Management platform. · This platform enables administra ...
Latin America2 hari yang lalu
-
Lead QA Automation Engineer - Front End Enterprise Web ApplicationsLong Term ContractRate $20 per hour (c$3000 per month) - negotiableLocation: Latin AmericaFully Remote · Overview A leading global enterprise organisation are building mobile first web applications to deliver insi ...
Latin America2 hari yang lalu
-
IMPORTANT WATCH THIS QUICK LOOM VIDEO ON HOW TO GET HIRED · C1 ENGLISH LEVEL IS REQUIRED. THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR ENTIRE SHIFT. · PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH · Marketing and Content Specialist · Job ID ...
Latin America Rp120.000.000 - Rp300.000.000 (IDR) per tahun2 hari yang lalu
-
Principal Business Analyst - Martech · Location: Fully Remote · Contract: 12-Month Contract (Extendable) · Coders Connect is partnering with a leading global entertainment brand to shape the future of marketing analytics. We're looking for an experienced Principal Business Perfor ...
Latin America2 hari yang lalu
-
We are seeking a Project Manager with experience in Architecture, a strong strategic focus, team leadership skills, and a vision for growth. This role will be responsible for consolidating and expanding our BIM service offering, leading both the technical team and relationships w ...
Latin America Rp180.000.000 - Rp360.000.000 (IDR) per tahun18 jam yang lalu
-
At INDI, we're passionate about empowering individuals and businesses worldwide. Our cutting-edge recruiters connect leading companies with top talent, fostering a dynamic environment where innovation thrives. Join us in shaping the future of work. · Overview of the role: · Step ...
Latin America Rp90.000.000 - Rp250.000.000 (IDR) per tahun2 hari yang lalu
-
Data Engineer · Overview · We are seeking an experienced Data Engineer with strong expertise in cloud migration and modern data platform architecture. The ideal candidate will have hands-on experience leading or supporting large-scale data warehouse migrations — preferably Terada ...
Latin America Rp350.000.000 - Rp650.000.000 (IDR) per tahun2 hari yang lalu
-
Google Ads Specialist (PPC) – Remote (LATAM) · Company: U.S.-Based Digital Marketing Agency (Dental Industry) · Location: Remote – Latin America · Compensation: $14–$18/hour (Full-Time) · About The Company: · We are a fast-growing U.S. digital marketing agency specializing in pai ...
Latin America10 jam yang lalu
-
Ready to take your affiliate marketing expertise to the next level? Join GrowthAssistant as an Affiliate Administrator and play a pivotal role in leading the entire affiliate marketing process for a top U.S.-based agency. This is an exciting opportunity to work with a renowned br ...
Latin America2 hari yang lalu
-
Amazon Marketplace Growth Lead · Remote · Zazu Digital Talent is partnering with a high growth ecommerce brand in the home textiles category to appoint a senior Amazon Marketplace Growth Lead. · The Amazon channel is established and generating meaningful revenue. The mandate now ...
Latin America2 hari yang lalu
-
Javascript Engineer - Join a High-Growth Startup Project · Sonatafy Technology, the exceptional nearshore software development and staff augmentation company, is partnering with a rapidly expanding startup. We're on the hunt for a talented Lead Backend Engineer to join their crew ...
Latin America Rp120.000.000 - Rp300.000.000 (IDR) per tahun2 hari yang lalu
-
About Distillery · Distillery accelerates innovation through an unyielding approach to nearshore software development. The world's most innovative technology teams choose Distillery to help accelerate strategic innovation, fill a pressing technology gap, and hit mission-critical ...
Latin America Rp120.000.000 - Rp300.000.000 (IDR) per tahun18 jam yang lalu
-
PLEASE READ CAREFULLY TO THE END BEFORE APPLYING · Job Title: SEO Specialist (Part-Time, Remote) · Industry: Commercial & Mobile Storage Trailer Rentals · Type: Independent Contractor Agreement · Monthly Salary: $800 USD · Work Hours (CST): part time mornings M to F · Reports t ...
Latin America Rp84.000.000 - Rp180.000.000 (IDR) per tahun10 jam yang lalu
-
Our client is a fast-growing, tech-forward marketing agency specializing in building tools and automation for SEO and digital marketing. They are looking for an experienced and highly skilled junior SEO Specialist to help drive SEO projects and strategies for their clients. This ...
Latin America Rp84.000.000 - Rp180.000.000 (IDR) per tahun2 hari yang lalu
-
We never ask for payment as part of our selection process, and we always contact candidates via our corporate accounts and platforms. If you are approached for payment, this is likely to be fraudulent. Please check to see whether the role you are interested in is posted here, on ...
Latin America2 hari yang lalu
Media & Performance Lead - 1472 - Latin America - LaTeam Partners
Deskripsi
Job Title: Media & Performance Lead
Company: Aventuras
Location: Remote (Latin America)
Role type: Full-Time as an Independent Contractor (Compensation in USD through Deel)
Sobre el role
Diseñar, planificar y ejecutar la estrategia de medios omnicanal de las unidades de negocio del grupo. Su función principal es liderar la arquitectura de medios, definiendo la distribución óptima del presupuesto entre canales digitales y tradicionales (OOH/ATL), analizando tendencias y midiendo el impacto para maximizar la generación de demanda y el retorno de inversión.
Responsabilidades
1. Planificación y Estrategia de Medios
2. Ejecución y Gestión de Pauta Publicitaria
3. Análisis de Tendencias y Desempeño
4. Reporte y Toma de Decisiones
Requisitos
-
Tech Lead
Talently- Latin America
-
Growth Marketer
Fuego- Latin America
-
Lead Consultant
confidential- Latin America
-
Marketing Mananager
Hire With Near- Latin America
-
Jr. Campaign Manager
confidential- Latin America
-
Technical Team Lead
TalentXM (Formerly BlockTXM Inc)- Latin America
-
Lead Quality Assurance Engineer
NP Group- Latin America
-
Marketing Specialist
InsideOut- Latin America
-
Business Analyst Martech
Coders Connect- Latin America
-
Program Manager
Voyansi- Latin America
-
Business Process Improvement
INDI Staffing Services- Latin America
-
Senior Data Engineer
Aptonet- Latin America
-
Google Ads Specialist
Globaltize- Latin America
-
Affiliate Administrator
GrowthAssistant- Latin America
-
Amazon Marketplace Growth Lead
Zazu Digital Talent- Latin America
-
Javascript Developer
Sonatafy Technology | Software Delivery Done Right- Latin America
-
Sales Development Representative
Distillery- Latin America
-
Search Engine Optimization Specialist
General Staffing- Latin America
-
Search Engine Optimization Specialist
Hire With Near- Latin America
-
Senior Engineer
TMF Group- Latin America
