Field Marketing Manager - Jakarta, Indonesia - Jiva Agriculture

Jiva Agriculture

Perusahaan Terverifikasi

Jakarta, Indonesia

1 minggu yang lalu

Diposting oleh:

Siti Nur

beBee Recruiter

Deskripsi

Growth
Field Marketing Manager:

Jakarta,Jakarta
Full Time
Jiva is seeking an experienced Field Marketing Manager to join our Indonesian team.

Jiva is a groundbreaking company focused on empowering smallholder farmers in emerging markets.

We connect farmers, micro collectors, and retailers through our innovative platform, enabling them to buy, sell, and farm more efficiently and sustainably.

At Jiva, we believe in the power of technology to create positive change and transform the lives of the people who need it most.

Join us in our mission to revolutionise the agricultural sector and improve the livelihoods of millions.
Jiva's services encompass personalised agronomy advisory, selling agricultural inputs, providing micro-financing for inputs, and purchasing harvest directly from farmers. We do this through an on-ground network of micro collectors and retailers, supported by our digital platforms. Our team spans across Indonesia, Singapore, and India.
Purpose of Position

As the Field Marketing Manager, you will play a crucial role in translating highlevel business goals into effective offline marketing strategies. You will be responsible for the development and execution of offline marketing activities that support our business goals, which you will achieve by leading and building the capacity of our Offline Marketing team across Indonesia. The success of the offline marketing activities you lead will have a direct impact on the sustainable growth of our business. Hence, all the activities you run should have a clear and distinct measurement of success.
This is a senior role within the growth organisation at Jiva. You will lead a team of 25+ offline marketing field team, and will answer directly to the Growth and Marketing Manager for Indonesia.
We expect this role to be able to introduce best practices for our offline marketing strategy, while also providing strategic recommendations for the structure and growth of the team. The role will be involved in running performance and appraisal review cycles for the team, and ensure that all team members are growing in their roles.

Responsibilities:

Translate high-level business goals into offline marketing strategies.

Develop a comprehensive strategy and concept for offline marketing activities that align with our business goals.
Create and monitor the budget for offline marketing initiatives.

Ensuring a positive ROI from all the budget spending you manage.

Establish a system to measure the effectiveness of our offline marketing activities and provide regular reports and analysis.
Manage and develop the offline marketing team, providing guidance, support, and fostering a collaborative environment.
Identify and manage vendors, ensuring their alignment with our marketing objectives.
Collaborate with cross functional teams to ensure the smooth execution of marketing projects.

Requirements:

Minimum of 6 years of experience in managing offline marketing/brand activation for an FMCG, activation agency, or startup company.

Experience working with agricultural or rural markets is preferable, but not mandatory.
Proven experience in managing a large team with multiple layers of reporting.
Demonstrated experience managing a budget exceeding USD 1 Million.
Strong project management skills and ability to effectively prioritize tasks.
Familiarity with OKR (Objectives and Key Results) methodology to drive team performance.
Ability to analyze and interpret data to monitor the effectiveness and efficiency of offline marketing activities.
Highly creative problem solver with a track record of innovative marketing campaigns.
Ability to collaborate and manage stakeholders from different departments/functions.
Fluent in English and Bahasa Indonesia, both written and verbal.

KPIsAcquisition rates for farmers, micro-collectors, and retailers from offline marketing events