Director of Business Development - European Union - Wi-Fi Alliance

Deskripsi

Director of Business Development (EMEA)

Wi-Fi Alliance is the worldwide network of companies that brings you Wi-Fi. Our vision is to connect everyone and everything, everywhere.

Behind Wi-Fi's worldwide ubiquity and accessibility is Wi-Fi Alliance – the trusted leader for the

Wi-Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi-Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi-Fi, setting a benchmark for Wi-Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi-Fi technologies. Wi-Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi-Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi-Fi devices. Wi-Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long-term success of Wi-Fi and our members.

Wi-Fi Alliance work includes the development of Wi-Fi technologies, requirements, and programs that promote a robust global Wi-Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi-Fi and are active in industry thought leadership and global marketing.

Role Summary

The Director of Business Development (EMEA) serves as the senior regional leader responsible for defining and executing Wi-Fi Alliance's business development strategy across EMEA. This role owns regional ecosystem engagement, strategic partnerships, and growth initiatives that directly support membership expansion, certification adoption, and long-term financial objectives.

The Director operates as a visible external leader for Wi-Fi Alliance in EMEA, engaging senior executives, shaping industry relationships, and aligning regional priorities with global strategy. This role contributes directly to multi-year planning and is accountable for delivering measurable impact across membership, certification growth, and strategic alliances.

The Director reports to the Vice President of Marketing and partners closely with global leadership.

Key Responsibilities:

Regional Strategy & Leadership

• Develop and execute the EMEA business development strategy aligned with Wi-Fi Alliance's global priorities and five-year financial plan
• Define regional goals for membership growth, certification adoption, ecosystem partnerships, and strategic initiatives
• Serve as a senior voice into global strategy development, representing EMEA market dynamics and opportunities

Executive-Level Member & Ecosystem Engagement

• Build and sustain executive-level relationships with key member companies, prospective members, and strategic partners across EMEA
• Position Wi-Fi Alliance as a trusted, value-driving industry leader and convening body
• Lead strategic partnerships that increase the relevance, reach, and "stickiness" of Wi-Fi CERTIFIED programs

Revenue Growth & Enablement

• Partner with the Vice President of Marketing to shape go-to-market approaches that align with how members buy and engage in EMEA
• Actively support pipeline development and initiatives that directly contribute to membership and certification revenue growth
• Oversee regional contributions to new offerings, programs, and strategic growth initiatives

Organizational & Program Leadership

• Ensure effective management of liaison relationships to maximize strategic value
• Collaborate closely with Product Management, Marketing, and Technology teams to ensure offerings meet evolving market needs

Experience & Qualifications:

• 10+ years of senior experience in international business development, partnerships, or sales within the technology industry
• Demonstrated success leading regional or global growth initiatives with measurable impact
• Experience engaging C-level and senior executive stakeholders
• Strong background in Wi-Fi, connectivity, networking, or adjacent technology ecosystems
• Prior experience working with industry associations or standards organizations preferred

Skills & Attributes:

• Strategic, confident leader with strong executive presence
• Highly persuasive communicator with excellent written and verbal skills
• Strong negotiator and relationship builder across cultures and geographies
• Analytical and insight-driven, with the ability to connect market trends to business strategy
• Comfortable operating with autonomy and accountability
• Willingness to travel internationally (approximately 25-40%)

Education:

Bachelor's degree required; MBA or equivalent advanced degree preferred.

Location

Position to be based in Europe (location flexible, proximity to major international airport required).

No relocation assistance provided.

If you have the talent and skills to be incredibly successful as a Director of Business Development - EMEA and as a member of our team, we want to hear from you. To be considered for this role, please forward your resume and a cover letter outlining your interest, including your salary requirements, to - To learn more about Wi-Fi Alliance, please visit our website at

About Wi-Fi Alliance |

Wi-Fi Alliance is the worldwide network of companies that brings you Wi-Fi. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 85,000 Wi-Fi certifications. The Wi-Fi CERTIFIED seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet's traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

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