Digital Sales Executive - Jakarta, Indonesia - Cathay Pacific

Cathay Pacific
Cathay Pacific
Perusahaan Terverifikasi
Jakarta, Indonesia

1 minggu yang lalu

Siti Nur

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Siti Nur

beBee Recruiter
Deskripsi
SND - Sales & Distributions

  • Jakarta, Indonesia
  • Cathay Pacific
  • Application Deadline
11 Sep 2023

Company Description

Let your passion fly

We're proud to be one of the world's leading airlines.

Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart.


All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best.

Our global family can open up a world of opportunities for you.

This means that your first role at Cathay Pacific won't be your last. It could take you anywhere.

Join us and discover just how far you can go

Role Introduction

  • To ensure the airline's direct digital channels have a competitive presence in the market, maximizing online traffic and revenue generation.
  • To develop and execute sales strategies to drive revenue growth and increase customer acquisition.
Key Responsibilities


Digital Promotions and Campaigns

  • Manage regional and local campaigns by identifying potential target audience, forecasting revenue, and proposing key destinations based on market share report / channel reports
  • Develop thematic and personalized campaigns to drive revenue opportunities, increase customer acquisition and improve customer retention.
  • Coordinate with internal parties on resource allocation, campaign setup, and IBE pricing
  • Support campaigns to recruit customers to the airline's contact database
  • Follow up on ancillary revenue generation
  • Ensure prioritization of direct digital distribution channels

Partnership

  • Build and maintain partnerships with banks, associations, and other thirdparty organizations to drive revenue growth
  • Continue to drive commercial value from our existing partnerships

Analytics

  • Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources.
  • Understand sales performance in direct digital channels including share of revenue targets, route performance and plan and measure sales contribution for air and nonair products.
  • Analyze campaign performance data to identify trends, insights, and opportunities.
  • Develop and maintain campaign performance metrics and reporting to track progress towards campaign goals.
  • Systematic analytics and reporting on website specific data to provide recommendations for enhancements

Search Engine Marketing and Search Engine Optimisation

  • Consult on regional performance of SEM (for alwayson marketing)

Retailing Tools and Platforms

  • Work closely with Digital Sales Operations Team on campaign execution
  • Provide support to brief and lobby Digital Sales Operations Team to ask for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools.

Benchmarking

  • Help conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline
  • Share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose
  • Monitor marketing strategies used by competitors and industry leaders

E&A

  • Emergency and Accident and Crisis Response responsibilities as required

Requirements:


Academic Qualifications

  • Diploma/bachelor degree
Knowledge, Skills, Training and Experience

  • One year's experience in a similar role
  • Experience of working in a similar digital or ecommerce role
  • A demonstrable passion for digital and commerce
  • Strong understanding of sales and marketing strategies and tactics, including customer acquisition and retention.
  • Strong analytical and problemsolving skills, with the ability to use data to make informed decisions.
  • Familiarity with analytical tools including Adobe Analytics and Qliksense.
  • Ability to manage multiple projects simultaneously and prioritize tasks.
  • Adapts to and embraces constant change

Benefits:


  • Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top Global Airlines.
  • Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.
  • Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.
Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer.

Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

All related information will be kept in our file for up to 24 months.
A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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