Senior Brand Manager - Jakarta, Indonesia - Haleon

Haleon

Perusahaan Terverifikasi

Jakarta, Indonesia

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Siti Nur

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Deskripsi

Senior Brand Manager:

Jakarta Selatan, Indonesia
Marketing

gsknch

Job Description:

Site Name:
Indonesia - DKI Jakarta - Jakarta Selatan
-
Posted Date: Aug 2 202

Hello. We're Haleon. A new worldleading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands including Sensodyne, Panadol, Voltaren, and many more through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're cocreating. And a culture that's uniquely ours. Care to join us. It isn't a question.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this
Senior Brand Manager role could be an exciting opportunity to explore.

As a
Senior Brand Manager, you will be responsible for leading Brand Activation Planning and Execution of Brand strategies through: new products roll out, media, consumer activation, expert engagement initiatives; and monitoring of brand performance to drive sustainable brand consumption and sales growth for local market.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:

Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market.
Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
Identify investment priorities and manage A&P (working media and Pline) with appropriate mix between advertising and instore efforts in collaboration with sales channel and category management.
Execute inmarket new product launches brilliantly leveraging Area launch models with local adaptation were needed.
Adapt Area toolkits (materials, claims, copy, local lingo, etc)
Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
Define and deliver winning expert activation program to strengthen "expert recommended" differentiation for relevant brands.
Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.
Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.
Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
Build strong agency partnerships at LOC to deliver world class activation.
Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.
Work with Finance to analyze the P&L and identify the impact of alternative actions.
Model Haleon values & behaviors and compliance with all Haleon codes of practice.
Responsible for tracking local brand KPIs and recommending remedial action where necessary

_ Why you?_

Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

University degree preferably business or marketing
Minimum 8 years relevant experience within FMCG

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

Demonstrated ability to lead complex projects with successful outcomes.
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
Experience of leading successful innovation launches in market
Experience in brand architecture, setting brand/variant roles & priorities and building portfolio
Knowledge of consumer marketing, including digital.
Financial acumen
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opport