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    VP Marketing - Jakarta, Indonesia - Michael Page Indonesia

    Michael Page Indonesia
    Michael Page Indonesia Jakarta, Indonesia

    1 hari yang lalu

    Michael Page Indonesia background
    Waktu penuh
    Deskripsi

    About Our Client

    The client is a reputable long-term Fintech player with a compelling mission on giving back to the community, focusing on empowering SMEs in regional areas to ensure financial inclusion. As VP of Marketing, you will take ownership of end-to-end online and offline marketing activities within the function. This includes Activation, Brand, Communications & PR, Creative and Performance Marketing, among others.

    Job Description

    Key Responsibilities:

    Brand Strategy:

  • Develop and articulate the brand's unique value proposition, ensuring alignment with the company's social purpose.
  • Lead brand positioning and messaging efforts to resonate with target audience.
  • Collaborate with cross-functional teams to ensure brand consistency across all touch points.
  • Monitor and measure brand performance and make data-driven improvements.

    PR and Communications:
  • Develop and implement a comprehensive PR strategy that enhances the company's reputation and presence in the Fintech industry.
  • Build and maintain relationships with key media outlets, influencers, and industry experts.
  • Oversee communication channels and manage public perception during challenging times.
  • Drive thought leadership initiatives and content.

    Creative Direction:
  • Lead a creative team responsible for producing compelling content, including visuals, videos, and written materials.
  • Ensure all creative assets align with brand, messaging, and vision on social purpose.
  • Collaborate with internal teams to deliver engaging marketing campaigns.
  • Drive innovation in creative approaches to capture and retain audience attention.

    Performance Marketing:
  • Develop and execute data-driven performance marketing strategies across various channels.
  • Optimize digital advertising campaigns to maximize ROI and achieve business objectives.
  • Analyze customer insights, market trends, and competitive intelligence to inform marketing decisions.
  • Implement marketing automation and lead generation strategies.

    Leadership and Team Management:
  • Build, lead, and inspire a high-performing marketing team, fostering a culture of creativity and excellence.
  • Set clear objectives, provide mentoring, and ensure professional development opportunities for team members.
  • Collaborate with cross-functional teams to align marketing efforts with company goals.
  • Develop and manage the marketing budget effectively. The Successful Applicant

    Requirements:

  • A Bachelor's degree in Marketing, Communication or any relevant field.
  • Proven experience in a senior marketing leadership roles within Tech companies.
  • A background mix of Marketing Agencies and Tech companies will be a plus.
  • Strong understanding of Fintech trends, social purpose-driven marketing, and the competitive landscape.
  • Hands-on experience with Brand Activation programs will be an advantage.
  • Exceptional strategic thinking and the ability to translate ideas into action.
  • Data-driven mindset with proficiency in marketing analytics and performance metrics.
  • Excellent communication, presentation, and negotiation skills.
  • Strong leadership skills with a track record of building and motivating high-performing teams. What's on Offer
  • A chance to be part of a socially responsible Fintech company with a compelling mission.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development while making a positive impact on society.

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