Brand General Manager, SK-II - Jakarta - LUXASIA

    LUXASIA
    LUXASIA Jakarta

    6 hari yang lalu

    Deskripsi

    Purpose of the Role

    The Brand General Manager is responsible for leading and managing the overall development of SK-II in the Indonesia market. The role focuses on delivering sustainable sales and profit growth, strengthening brand equity, and ensuring that marketing, sales, distribution, and operations align with SK-II's global vision and business objectives.

    Key Responsibilities

    1) Strategic Planning & Execution


    • Develop annual and multi-year strategies for brand positioning, target market engagement, product innovation, and channel expansion.


    • Build business and brand plans aligned with growth and profitability targets.

    2) P&L Management


    • Own and manage the full Profit & Loss of the SK-II brand.


    • Monitor and control costs across marketing, distribution, promotions, and operations.

    3) Sales & Channel Management


    • Manage all sales channels (offline retail, modern trade, e-commerce, boutiques, etc.).


    • Ensure sell-in and sell-through targets are consistently achieved.


    • Lead negotiations and manage terms with key accounts and retail partners.

    4) Marketing & Brand Equity


    • Lead ATL, BTL, and digital marketing campaigns in line with SK-II's global brand guidelines.


    • Safeguard a consistent brand voice and visual identity across all touchpoints.


    • Build and maintain relationships with agencies, vendors, influencers, and media partners.

    5) Product Launch & Innovation


    • Oversee end-to-end product launches, from concept development and packaging to marketing materials and in-market execution.


    • Monitor consumer and market feedback, adjusting innovation KPIs where necessary.

    6) Retail Execution & Merchandising


    • Drive excellence in retail execution, visual merchandising, planograms, and counter standards.


    • Conduct regular retail audits to assess stock availability, product displays, testers, and consumer experience.

    7) Team Leadership & Stakeholder Management


    • Lead and develop cross-functional teams (sales, trade marketing, brand marketing, distribution, etc.).


    • Collaborate with internal support functions (Supply Chain, Finance, Legal, HR).


    • Maintain strong relationships with global principals, retailers, distributors, agencies, and media partners.

    8) Market Intelligence & Reporting


    • Analyze market trends, competitive landscape, and consumer insights to identify opportunities and risks.


    • Deliver monthly and quarterly business performance reports covering sales, margins, and market share.


    • Track and evaluate the effectiveness of campaigns, promotions, and brand activities.

    Requirements


    • Bachelor's degree in Marketing, Business, or related field (Master's preferred).


    • 5–8 years of experience in brand management or general management within luxury skincare or cosmetics.


    • Proven track record of managing full P&L and large budgets.


    • Strong leadership and people management skills, with experience leading cross-functional teams.


    • Analytical and data-driven mindset with the ability to translate insights into actionable strategies.


    • Excellent negotiation, stakeholder management, and relationship-building skills.


    • Creative, innovative, and brand-equity focused, with strong expertise in digital marketing.


    • Outstanding communication and presentation skills.


    • Proficiency in digital marketing tools, e-commerce platforms, and KPI monitoring.


    • Flexible to travel for retail and distribution visits; adaptable working style.

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