Area Operation Manager - South Jakarta - confidential

Deskripsi

Confidential Recruitment – FMCG Group (Expansion Phase)

Position: Area Operation Manager

Placement Area: Bandung, Medan/ Palembang, Semarang/ Yogyakarta, Makassar/ Manado, Surabaya/ Bali.

Employment Type: Full-time

Headcount Type: Additional – Expansion

About the Opportunity

This role is part of a confidential expansion initiative within a fast-growing FMCG group operating in the personal care and beauty segment. As the business continues to strengthen its on-ground execution and retail presence, the organization is building a dedicated operations leadership layer to drive sell-out performance, operational consistency, and brand excellence at the area level.

The working environment is dynamic and execution-focused, requiring strong leadership, structured coordination, and the ability to manage multi-location operations effectively.

Role Summary

The Area Operation Manager is responsible for overseeing end-to-end field operations within the assigned area, with a strong focus on sell-out performance, team productivity, and in-store execution & out of store activation. This role leads frontliner teams and works closely with distributors, agencies, and internal stakeholders to ensure smooth operations and strong brand representation across retail channels.

The position combines strategic planning with hands-on execution, ensuring commercial objectives are translated into effective on-ground actions.

Key Responsibilities

Field Operations & Team Leadership

• Lead and manage field execution teams, including Beauty Advisors, SPG, Merchandisers, and Team Leaders, to ensure consistent performance and achievement of sell-out targets.
• Set clear execution priorities and provide ongoing coaching to improve productivity and sales effectiveness.
• Ensure operational discipline and alignment across all assigned outlets and activation locations.

Sales Execution & Area Performance

• Own and drive sell-out targets within the assigned area.
• Develop and implement area-level initiatives to increase sales, improve conversion, and enhance outlet productivity.
• Monitor sales performance regularly and take corrective actions when needed.

Market & Channel Execution

• Conduct ongoing market and competitor monitoring to identify trends, risks, and opportunities.
• Translate insights into practical execution strategies tailored to different store formats and channels.
• Execute channel strategies across General Trade, Modern Trade, and Local Modern Trade.

In-Store & Out-of-Store Activation (BTL)

• Plan, execute, and monitor in-store activations, ensuring alignment with brand guidelines, promotional objectives, and sales targets.
• Manage out-of-store activations, including BTL activities, mall-to-mall events, pop-up booths to drive brand awareness and sell-out performance.
• Coordinate with activation agencies, event partners, and internal teams to ensure smooth execution and timely delivery of activation programs.
• Monitor activation effectiveness by tracking traffic, conversion, and sales results, and recommend improvements for future activities.
• Ensure proper deployment, performance, and discipline of frontliner teams during activation periods.

In-Store Visibility Excellence & Store Owner Negotiation

• Drive optimal product visibility across outlets, including eye-level placement, gondola positioning, end-cap, cashier area, and high-traffic zones to maximize shopper conversion.
• Negotiate with store owners and store PICs to secure strategic display locations in line with brand priorities and commercial agreements.
• Ensure visibility execution aligns with agreed trade terms, promotional programs, and activation plans.
• Identify store-specific opportunities to improve shelf share, facing, and display dominance versus competitors.
• Manage trade-offs and negotiations effectively by balancing commercial objectives, store constraints, and long-term partnership value.
• Monitor and evaluate in-store visibility performance, taking corrective actions when execution does not meet agreed standards.
• Collaborate with distributors, merchandisers, and field teams to ensure visibility agreements are executed consistently and sustainably.

Stakeholder & Partner Management

• Build and maintain effective working relationships with distributors, agencies, and retail partners.
• Coordinate closely with internal teams to ensure smooth execution, product availability, and operational support.
• Explore collaboration opportunities with external partners to maximize sales impact and operational efficiency.

Operations & Budget Control

• Oversee day-to-day operational activities to ensure efficiency and compliance with internal standards.
• Manage area-level operational and activation budgets responsibly to support growth while maintaining cost control.
• Ensure reporting accuracy and timely updates on sales, activation performance, and operational results.

Qualifications

• Bachelor's degree in Business, Management, or a related field.
• Minimum 3 years of experience in an Area Operations, Field Operations, or Commercial Execution role within the FMCG industry.
• Background in Personal Care, Skincare, or Beauty categories is a strong advantage.
• Strong understanding of retail execution and channel dynamics.
• Established network and experience across GT, MT, and Local Modern Trade, particularly within the assigned area.
• Proven leadership capability in managing frontliner and field teams.
• Strong communication, coordination, and presentation skills.
• Results-oriented, resilient, and comfortable working in a fast-paced environment.
• Fluent in English (written and spoken).
• Willing to be based in the assigned area and travel as required.

Why Join

• Opportunity to be part of a confidential national expansion within a reputable FMCG group.
• High-ownership role with direct impact on sales execution and brand growth.
• Exposure to a dynamic beauty and personal care business environment.
• Collaborative working culture with strong cross-functional interaction.

Confidentiality Notice

All information related to this recruitment process is strictly confidential. Company details and further information will be shared only with shortlisted candidates at a later stage of the interview process.