Consumer Marketing Manager - Jakarta, Indonesia - Monroe Consulting Group
Deskripsi
Consumer Marketing Manager (Consumer Electronics):
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Sector: Monroe Consumer Electronics
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Contact: Tiffany Yuri Adriani
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Client: Monroe Consulting Group
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Location: Jakarta
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Salary: Negotiable
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Expiry Date: 31 August 2023
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Job Ref: BBBH425455_
Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of a
Multinational Consumer Electronics company. Our respected client is seeking for
Consumer Marketing Manager. The job is based in Jakarta, Indonesia.
Key Responsibilities:
- Drive Communication strategy through right media strategy and impacted to business and market share
- Manage the portfolio products and channel relevant with local consumer needs
- Manage P&L with control and monitoring on A&P spend, Other Fixed Selling Expenses and manage Integral Gross Margin to achieve company KPI's
- Manage third party to support business such as Creative agency, research agency, KOL etc
- Leads the localization of SourceofBusiness (SOB) and of Target Audience
- Supports identification of locally relevant consumer insights
- Selects local portfolio and is responsible for forecasting rolling 18month horizon along with local line charts
- Plans A&P (incl. ROI) and owns local endtoend activation to ensure consistency across brands & channels
- Owns New Product Introduction (NPI) presentations, plus any internal and external trainings
- Owns the local marketing activation plan including 12 months integrated media calendar with ROI
- Catalogues key learnings incl. audience, creative and platform performance
Qualifications:
- At least 710 years' professional experience in Marketing
- Fluent in both verbal and written English
- Knowledge in digital marketing, media planning, online sales, business management
- Preferably with FMCG background, with a consumer
- Passion in cooking is highly advantageous
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