Ruth Hutagalung

My current playground is in UX design as a writer. Experienced across a wide range of brand crafting, social media marketing, social or digital campaign, and brand content.

UX Writer, tiket.com, Jakarta, 2021-present

One of Indonesia's leading Online Travel Agency. Writing for the Discovery team, the homepage for both app & website. Also handling Order flow and assisting in Hotels & Homes team.

UX Writer, Flip, Jakarta, 2021

Fintech-based payment platform in Indonesia. Solo writer for both B2B (Big Flip) and B2C products, initiated the brand’s tone of voice development and the writing guideline.

UX Writer (Product Content Strategist), Bukalapak, Jakarta, 2020-2021

Handled financing and investment products such as BukaEmas, Mitra Emas, BukaPinjaman, BukaCicilan, Bukalapak PayLater, etc. Core products such as Login, Register, PIN, Chat, etc. Growth products such as Voucherku. Joined the Game squad to create Puzzle Miliarder.

Copywriter, Tegma Studios, Yogyakarta 2017-2020

Writing for various clients such as Garuda Indonesia, Rapel Indonesia, Nahdlatul Ulama Indonesia, Helvetica Events, Maraville Coffee, Twenty-Something, No.27 Coffee & Eatery, Dae Jang Geum, Shoom, Cellkey, etc. Began as a green junior, and grew to a senior writer in the creative team.

SMA Stella Duce 1, Yogyakarta 2015
Universitas Atma Jaya Yogyakarta, Communication Science, Major in Advertising and Marketing – Bachelor of Communication 2019