Micka permata

Dedicated and results-driven marketing professional with 2 years of hands-on experience in digital marketing, specializing in KOL engagement, social media strategies, and innovative campaign development across 360 marketing channels. Proficient in leveraging digital platforms to drive brand awareness and engagement, with a proven track record of implementing creative marketing solutions that resonate effectively with target audiences. Passionate about driving business growth through strategic marketing initiatives.

Scarlett Indonesia - Jakarta (Dec 2022 - Present) KOL & Community Executive

●  Proactively research and identify over 500 Key Opinion Leaders (KOLs) monthly across diverse digital platforms

●  Utilized affiliate marketing strategies to recruit potential affiliates, resulting in over 100 new affiliates per event and driving increased sales by up to 30%

●  Develop and manage briefs for more than 100 KOL engagements monthly, ensuring alignment with brand objectives and fostering impactful collaborations

●  Led end-to-end execution of social media campaigns, achieving up to an 80% engagement rate on social media platforms

●  Negotiated and managed campaign budgets for KOL collaborations, ensuring optimal utilization of resources for each campaign

●  Analyzed market trends and consumer behavior to inform strategic decision-making and campaign optimization.

Vidio - Jakarta (April - Dec 2022)

Anti Piracy & Content Partnership - Internship

●  Conducted thorough examinations of more than 50 articles and social media posts from partners promoting content on Vidio

●  Facilitated the preparation of over 5 virtual event partners, including IVM, Dr.m, and SCTV, by ensuring all necessary requirements

●  Generated weekly, bi-weekly, and monthly reports and presentations on the performance of content partners such as O'Channel, KLY, and IEG, providing valuable insights to inform decision-making and strategy development.

●  Led efforts to combat piracy by removing over 200 illegal original series from Vidio on platforms like Snack Video, Telegram, and TikTok daily

●  Monitored and removed more than 200 instances of illegal live sports streams on Facebook, ensuring the protection of Vidio's copyrighted content.

●  Engaged in cross-functional initiatives to educate users and foster compliance within the Vidio community.

PT Cakrawala Andalas Televisi (ANTV) - Jakarta (Feb - April 2022)

Corporate Communication - Internship

●  Led a comprehensive analysis of over 10 ANTV soap opera media and compared them with competitors' TV soap operas daily, leveraging insights to optimize programming strategies and enhance ANTV's market positioning across multiple channels.

●  Played a key role in diverse event executions, leveraging marketing channels for audience engagement, resulting in a 100% increase in attendance and viewer interaction metrics.

●  Spearheaded the planning and execution of ANTV's events, utilizing a 360-degree marketing approach to maximize visibility and engagement.

● Collaborated cross-functionally to develop and implement strategic initiatives aimed at increasing event audiences and enhancing viewer engagement

Ambivers - Jakarta (June - August 2021)

Social Media and Marketing - Internship

●  Generated engaging content for Instagram, TikTok, and Twitter, driving brand visibility and increasing followers by up to 90%

●  Designed and created >50 content pieces monthly for various projects, ensuring consistent brand messaging and visual identity across platforms.

●  Developed content calendars and timelines for social media postings, facilitating organized and timely distribution of content to maximize reach and impact.

●  Monitored and analyzed social media metrics and performance data to evaluate campaign effectiveness and identify areas for optimization.

Universitas Indonesia - Depok (Sep 2018 - Sep 2022) Bachelor's Degree in Social Anthropology

●  Received Sobat Bumi Indonesia scholarship of Pertamina Foundation and participated in social projects for two year

●  Researched social activities around the environment about anak punk and street vendors.

●  Introduced anthropology majors to junior high school children through the event of “ETNO”