Larasati Ningrum

I am an accomplished marketing professional with over two years of experience in brand management, social media strategy, and consumer engagement. I have successfully driven growth and elevated brand presence through targeted campaigns, market analysis, and cross-functional collaboration. At a leading multinational tobacco company, I developed and executed marketing strategies that increased market share and brand positioning, while at Estée Lauder Companies and a multinational bank, I managed multi-channel marketing campaigns that boosted consumer engagement by 40% and increased sales by 20%. I am skilled in leveraging data-driven insights and creative solutions to maximize investments and achieve business objectives. My experience spans diverse sectors, including FMCG, luxury beauty, and finance, where I have consistently demonstrated my ability to deliver impactful results and foster strong relationships with key stakeholders.

I graduated from the University of Indonesia with a Bachelor of Economics, majoring in International Business Management with a concentration in Marketing, and achieved a cumulative GPA of 3.79 out of 4.00. I ranked among the top 5 highest GPAs in the Management Department of the International Undergraduate Program for the 2018 batch, demonstrating my strong academic performance and dedication. During my studies, I also participated in an exchange program at Yonsei University in South Korea, where I completed courses in Global Business and Finance, earning a GPA of 3.86. This experience broadened my global perspective and enriched my understanding of international business practices, preparing me to thrive in diverse and dynamic environments.