istiqamah pramono

I am a creative Marketing Communication, and currently, I am also running an F&B business as Brand Development and Marketing Strategy. I am often involved in a few projects with the main tasks of doing research, forming a brand identity, and managing social media, especially in Content Writing. 

Focusing on Marketing Strategy, and content planning. Experience in photography, B2B, and B2C, and I have Interested in Social and Culture Technology.

Admin Traffic & Social Media Strategist

Radio Mitra Adi Swara (MAS FM) Malang

February 2019 - July 2019 

- Successfully raise User Generated Content (UGC) within 3 months, updated some content from previous work, organize and improve content pilar, and improved content writing on each post.

 - Increase the likes number to reach 200 likes. - Increase followers number, from 2000 followers to 3,200 followers.

- Successfully handling events from the client (Enervon-C) that works with the company. 

- Managed to organize event planning, bring in 200 audiences according to the client's target, set the event flow, and make an event report according to client needs.

Branding Team

Unimasoft

August 2019 - January 2020 

- Have an idea about”Harapan Dibalik Kemasan” for a destination branding program, Sumber Petung village.

- Executing ideas by making creative proposals for destination branding Selo Seto Putuk “Harapan Dibalik Kemasan”, creating research tools, and conducting in-depth research to find out the tourism potential in the village. 

- Create a blueprint for the strategy, design, and budgeting of tourism development, and determine the division team and their respective duties and functions. 

- Communicate top-down and bottom-up with the village government, handling counseling about the tourism village program as education for the village community.

Photographer

Morheim Studio

February 2020 - June 2020 

- Discuss and determine photo concept ideas in the form of a mood board before doing a photoshoot. 

- Provide satisfactory photo results, and upload them to client's official site.

Marketing Startegist

Meka Media Creative

January 2020 - January 2022 

- Managed to deal with 10 small clients and 3 large clients including the government. 

- Build company social media (Facebook, Instagram), make content planning, upload content, and copywriting. 

- Improve website performance by making clear and attractive copywriting.

Brand Development

Freelance Project

January 2022 - August 2022 

- Succeeded in developing a brand for the F&B business, namely “Semesta Cafe” at Caruban East Java, by determining the brand identity and brand placement. 

- Creating content pilar and content planning for Social Media Content (Instagram).

Brand Development & Social Media Strategist (Part Time)

Sowon Dessert

November 2021 - Present 

- Successfully built an F&B Business with the name Sowon Dessert by using research tools around F&B business, and conducting in-depth research to develop the F&B business. 

- Create detailed concepts for the brand and do menu research from specifying menus and submitting them to menu developers. 

- Regularly produces TikTok content and successfully increased the number of views to reach 10,9k.

 - Increase views number on Instagram reels with an average view of 1000-4000 viewers.

Universitas Muhammadiyah Malang

Ilmu Komunikasi

Jul 2015 - Aug 2021 

Grade: 3,79 

Activities and Societies: Campus Reporter, MC, Campus Announcer