Bayu Subeni

A passionate marketing and sales more than 5 years experience in Marketing Communicatios at ICT companies.

Currently he works as marketing communications at Jatis Mobile. Jatis Mobile is B2B company part of indivara group that focuses on providing business messaging solutions. This company is an Official Meta Business Partner providing WhatsApp Business Platform solutions for corporations. 

Before joining Jatis Mobile, he worked at Lintasarta as marketing communications too. Lintasarta is Multi National company, a subsidiary company of PT Indosat Tbk, providing corporate solutions involving Data Communications and IT Services.

As an analytical and data-oriented person, Bayu has experience as a digital marketing (end-to-end) that focuses on growth. He also has some experience in organizing marketing events for lead generation purposes.

PT INFORMASI TEKNOLOGI INDONESIA, TBK (JATIS MOBILE) | DECEMBER 2021 – PRESENT 
Marketing Communications Executive
- Responsible to manage corporate Social Media in-house (Without 3rd Party/Agency), assisted by 1 freelance graphic designer. 
- Responsible to manage Search Engine Optimization (SEO) program for the corporate Website. 
- Responsible to create Marketing Event, both Online (Webinar) and offline (seminar), in collaboration with the Media and in-house 
- Responsible to create weekly internal Newsletter content and sending it to all company employees, coordinating with several other divisions (HR, Products, Sales, Finance, etc). The content contains updates about the company in the last 1 week. 
- Responsible to website development program (Affiliate Marketing Program, Embeded Sign-Up feature, and Demo Product feature) 
- Responsible to produce marketing tools (brochures, decks for customer presentations, video etc.) 
- Other responsibility: responsible to manage partnership with Meta especially in Marketing Development Funds Program, and product owner of Clicks to WhatsApp Ads solutions 

PT APLIKANUSA LINTASARTA | JULY 2018 – NOVEMBER 2021 Sept 2019 – November 2021 Marketing Communications – Officer 
- Work closely with the product team to create a sales enablement program. This program is to provide the latest product information to sales (Lintasarta Sales Forum) 
- Responsible to develope strategies for B2B campaigns both online and offline campaigns. Mainly focus on create marketing events to increase brand awareness and generating leads. 
- Collaborate with partners, agencies/vendors to create marketing campaigns with specific product, and industry targets. 
- Manage marketing email content using tools for prospective customers to get the latest information about Lintasarta products (Lead Nurturing)

BACHELOR OF EDUCATION – MAJOR IN MATHEMATICS EDUCATION UNIVERSITY OF VETERAN BANGUN NUSANTARA | 2012 – 2016