Aditya Rian Pradana

Digital Marketing (Advertiser)
Joker Corporation
January, 2024 – Present

• Refining our marketing strategy with competitive research allows tailored campaigns across Meta and Google platforms.
• Managing and executing digital marketing campaigns for Joker Corp brands like Gelatopedia and Pusat Gerobak Murah (PGM), as well as external clients such as Burgerax. 
• Crafting compelling ads and landing pages, we constantly assess performance, delivering detailed reports on successes and areas for improvement.
• Generated 2,66% CPR of Gelatopedia product and ROAS almost 6 times.

Social Media Specialist
Pollar Project
October, 2023 - December, 2023

• Developed Content plan creation, content editing, and assurance that uploaded content is consistent.
• Provide support and guidance on managing Instagram for small-to-medium-sized enterprises.
• Video editing for promotional purposes, increasing the number of followers on Instagram and optimising the engagement rate.
• The role involves conducting social media analysis and preparing monthly reports for clients. 

Performance Marketing Associate, 
CV Kahla Global Persada (Under Revou Project)
August, 2023 – September, 2023veloping a focused paid advertising strategy for Meta Ads, including detailed media planning and forecasting to optimise return on investment (ROI).

• Enhance performance and achieve primary business objectives by conducting a detailed analysis and optimisation of campaign data.
• Generated 19.5% of product views and 8.89% of Add to Cart (ATC) on the CPAS Facebook platform during the 20 days of the campaign.

Performance Marketing Associate,
Makleen (Under RevoU Project)
February, 2023 – March, 2023

• Managing media planning and budgets, coordinating meta ad content creation, setting up and monitoring campaigns, and ongoing day-to-day optimization. 
• Oversee the entire campaign lifecycle, including visual design, copywriting, thorough data analysis, and presenting comprehensive results through detailed reporting.
• The number of link clicks rose by 92% while CPC dropped by 28.49% after expanding the audience and using targeted creative aimed at the target demographic. (Meta Ads)
• By running a campaign with a higher share of impressions, we can keep the CPC at 5.359 by the end of the campaign and reduce the CPC by around 2.79%. (Google Ads)

Halal Product Assistant, 
Ponorogo Halal Center IAIN Ponorogo
September, 2022 – December, 2023

• Provide MSMEs with halal certification support by overseeing applications and conducting thorough compliance assessments of production processes. Delivered comprehensive support to MSMEs, ensuring their successful attainment of Halal certification through a meticulous certification process and process reviews.
• Developed MSMEs to transform their products into Halal consumables that meet industry standards by effectively managing and guiding nine (9) business units through the Halal certification application process.

Graphic Design Talent, 
East Java Super Corridor Madiun
July, 2020 – December, 2023

• Reinforce the branding of MSMEs by engaging the services of freelance graphic designers to create compelling packaging and product visuals that will ultimately increase the appeal of the product and improve sales performance. 
• Strengthen the market presence of MSMEs through strategic collaboration with skilled freelance graphic designers for the development of eye-catching branding, packaging and product visuals, thereby enhancing the value of the product and sales prospects.
• Successfully oversaw and executed ten (10) packaging design projects and MSME catalogue enhancements, resulting in significant branding improvements and more impactful redesigns.

Administrative Staff, 
Kantor Imigrasi Kelas II Non TPI Ponorogo
February, 2019 – February, 2020 (1 Years)

• Effective management of office supplies to ensure that staff can easily access the resources they need for their daily tasks and requirements. 
• Ensure a safe and prosperous working environment by carefully overseeing office security measures to protect assets, information and people.

Universitas Negeri Malang
June, 2012 – August, 2016
GPA: 3.42
Bachelor Degree Economics Development