Campaign Strategist Senior Analyst - Jakarta - Cermati

    Cermati
    Cermati Jakarta

    13 jam yang lalu

    Teknologi / Internet
    Deskripsi
    Job Description

    Campaign management & execution
    • Lead the end-to-end execution of campaigns, translating high-level briefs into detailed tactical plans across paid media (e.g., Meta, Google) and owned channels (e.g., Push, WA, Email).
    • Manage the Campaign Budget and timeline, ensuring funds are tracked accurately and campaigns pace correctly to maximize impression and conversion opportunities.
    • Serve as the primary point of contact for external merchant partners during co-marketing campaign launches, coordinating asset exchange, approvals, and measurement tracking.

    Optimization & Analysis
    • Monitor real-time campaign performance dashboards to identify immediate optimization opportunities and mitigate underperformance risk.
    • Deliver weekly performance reports and deep-dive analyses to Manager, detailing key insights, operational blockers, and actionable recommendations for future strategy.

    Asset & Compliance Oversight
    • Manage the internal creative workflow, ensuring all required assets are delivered on time, approved by stakeholders, and correctly sized/formatted for specific channels.
    • Ensure all campaign messaging and offers are compliant with financial services regulations and internal risk policies before launch.

    Qualifications
    • Bachelor's degree in Marketing, Communications, Business Administration, or a related quantitative field is required.
    • Minimum of 3-5 years of hands-on experience in digital marketing, specifically focused on end-to-end campaign management and performance optimization.
    • Industry Focus (Highly Preferred): Proven track record of campaign success within a Fintech, Paylater, E-commerce, or Financial Services environment, demonstrating an understanding of regulated products.
    • High proficiency in data analysis and reporting using tools like Google Analytics (GA4), Amplitude, or a similar web/product analytics platform.
    • Hands-on experience with a CRM or Marketing Automation Platform (e.g., Braze, HubSpot, Moengage) for segmentation, email/push/SMS campaign setup, and journey mapping.
    • Expert-level understanding of campaign tracking setup, including UTM parameters, conversion pixels, and mobile attribution models (e.g., Adjust, AppsFlyer).
    • Excellent organizational and time management skills, with proven ability to manage multiple complex projects simultaneously under tight deadlines.
    • A proactive, self-starter mentality, comfortable working with high operational autonomy and quickly troubleshooting live campaign issues.
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