Payfi Product Marketing Manager - APAC - Bitget Wallet

    Bitget Wallet
    Bitget Wallet APAC

    3 hari yang lalu

    Akuntansi / Keuangan
    Deskripsi

    About us

    Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

    What we're looking for

    We are looking for an Operations Campaign Product Marketing Manager who combines a growth mindset with operational creativity. This role will be responsible for platform-level growth campaigns and in-app activation for PayFi products (crypto card, QR Pay, etc.). You will design scalable campaign mechanics and engagement cadence, develop reusable cross-regional "campaign packages," and collaborate with PMM, regional teams, and the growth team to drive new user acquisition, activation, and first transactions.

    What you'll do

    1) Growth Campaign Planning

    • Plan key quarterly and monthly campaigns (card issuance, QR activation, first transaction, repeat usage)
    • Develop campaign themes, user value propositions, gameplay mechanics, and communication cadence
    • Translate regional insights into more effective campaign themes and content directions

    2) Mechanism & Activation Path Design

    • Design campaign mechanics: tasks, thresholds, reward structures, segmentation, frequency control, and anti-abuse principles (aligned with the growth team)
    • Design in-app activation journeys: entry points, task flows, push notifications, pop-ups, in-app messaging touchpoints, and educational content
    • Drive key funnel optimization and experimental iterations (A/B testing, segmentation, copy/flow testing, etc.)

    3) Campaign Playbook Development & Cross-Regional Replication

    • Develop replicable "campaign packages": execution SOPs, asset requirement lists, regional localization guidelines, and post-campaign review templates
    • Support regional PMMs and regional teams in fast execution by providing templates, timelines, and review frameworks

    4) Review & Iteration

    • Monitor core metrics: new users, card issuance, QR activation, CAC, first transaction rate, effective conversion rate, and fraud signals
    • Conduct weekly reviews: summarize effective practices, identify bottlenecks, and drive iteration on mechanics, touchpoints, and creative assets
    • Collaborate with the growth team on budget and settlement, attribution methodology, and continuous anti-fraud optimization

    What you'll need

    • 3–6+ years of experience in growth operations, campaign operations, lifecycle marketing, or growth-focused product marketing
    • Proven end-to-end campaign ownership experience: from planning → launch → data review → iteration
    • Strong creative campaign capability: able to translate product value into campaign themes and mechanics that users are willing to participate in
    • Strong growth mechanics capability: understands funnel logic, able to design simple experiments and conduct data analysis (SQL not required, but must be able to read dashboards and propose hypotheses)
    • Strong project execution skills: able to align and collaborate across regional teams, growth teams, product, and design
    • Fluent in English for professional communication (multi-region collaboration)

    职位概述

    我们正在寻找一位兼具增长思维与运营创意的运营活动 PMM,负责 PayFi(加密卡、QR Pay 等产品)的平台级增长战役与站内激活,设计可规模化的活动机制与触达节奏,沉淀可跨区域复用的"战役包",并与PMM、区域团队、增长团队协作拿到新增、激活与首单结果。

    工作职责

    1) 增长战役策划

    -规划季度/月度关键战役(开卡、扫码激活、首单、复用)

    -输出战役主题、用户承诺(value proposition)、玩法结构与传播节奏

    -将区域洞察转化为更有效的战役主题与内容方向

    2) 机制与激活路径

    -设计活动机制:任务/门槛/奖励结构、分层、频控、防薅原则(与增长团队对齐)

    -设计站内激活链路:入口、任务流、Push/弹窗/消息触达、教育内容

    -推动关键漏斗优化与实验迭代(A/B、分群、文案/路径测试等)

    3) 战役包沉淀与跨区域复制

    -输出可复制"战役包":执行SOP、素材需求清单、区域本地化指南、复盘模板

    -支持区域 PMM/区域团队快速落地:给模板、给节奏、给复盘框架

    4) 复盘与迭代

    -监控核心指标:新增/开卡/扫码激活、CAC、首单率、有效率、作弊信号

    -每周复盘:总结有效做法、识别瓶颈、推动机制/触达/素材迭代

    -与增长团队联动:预算与结算、归因口径、反作弊策略持续优化

    任职要求

    • 3–6 年以上增长运营/活动运营/生命周期运营/产品营销(偏增长)经验
    • 有完整战役闭环经验:从策划 → 上线落地 → 数据复盘 → 迭代
    • 具备"创意战役"能力:能把产品价值讲成用户愿意参与的活动主题与玩法
    • 具备"增长机制"能力:理解漏斗、能做简单实验设计与数据复盘(不要求你写SQL,但要能读懂看板、提出假设)
    • 强项目推进:能拉通区域团队、增长团队、产品/设计等多方协作
    • 英文流利,可工作沟通(多区域协作)

    If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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