VP Head BASE MANAGEMENT - Tangerang
6 hari yang lalu
Job summary
Develop and execute comprehensive base management strategy to maximize customer lifetime value (CLV) and reduce customer acquisition cost (CAC) ratio Drive ARPU growth through innovative service bundles premium tier development and value-added services Lead strategic initiatives for customer segmentation targeting high-value cohorts and multi-product ownership expansion Collaborate with product and partnership teams to optimize offerings Drive customer acquisition campaigns to increase the take-up rate Own post-activation customer journey including onboarding engagement retention and loyalty programs Design and execute churn reduction strategies targeting sub-10 annual churn rates Develop personalized customer engagement programs leveraging data analytics behavioral insights Optimize pricing strategies promotional frameworks balance market competitiveness margin objectives Manage P L accountability base management initiatives revenue targets exceeding AOP SATU target Establish KPI dashboards tracking CLV CAC ratio churn rate ARPU gross margin subscriber growth service adoption Leverage advanced analytics AI ML models predictive churn modeling forecasting Conduct regular business reviews cross-functional stakeholders actionable insights Monitor competitive landscape inform strategic pivots Ensure data-driven decision-making culture base management operations Monitor adjust digital marketing campaigns effectiveness h2/h3/p/strong/b/u/li/ul>
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