- Plan, execute, and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.
- Analyze campaign performance and continuously optimize key metrics such as ROAS, CTR, CPC, CPM, CPA, and CVR.
- Design and run structured experiments on ad creatives, copy, landing pages, and audience segments to improve performance.
- Collaborate with internal teams (Commercial, Creator Marketing, Creative, and Live Streaming) to align product assortment, promotional calendars, and content strategies for optimal paid performance.
- Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.
- Develop and manage comprehensive media plans and budget allocations across platforms including Shopee, Lazada, TikTok Shop, and CPAS (Meta Ads).
- Prepare comprehensive performance reports on a weekly, monthly, quarterly, and annual basis.
- Develop full-funnel advertising strategies covering Brand Awareness, Prospecting, Retargeting, and Lookalike audience modeling.
- Manage Collaborative Ads (CPAS) on Meta to drive high-intent external traffic to marketplace product pages.
- Conduct ongoing keyword research and implement effective bidding strategies (manual vs. auto-bidding) to maintain cost efficiency.
- 1–3 years of experience in performance marketing, with a strong focus on marketplace advertising platforms such as Shopee, Lazada, TikTok, and CPAS.
- Solid understanding of paid media metrics, marketplace dashboards, Meta Ads Manager, Google Ads, and data analysis, with the ability to translate insights into actionable strategies.
- Strong knowledge of market trends, platform algorithms, and audience behavior.
- Confident in presenting campaign results, insights, and strategic recommendations to clients.
- Prior experience working in a creative or marketing agency, or advertising platform is a plus.
- Proven experience in managing multi-channel client advertising campaigns.
- Proficient in Microsoft Excel and/or Google Sheets (Pivot Tables, VLOOKUP, etc.) and data visualization.
- Opportunity to work with fast growing company.
- Exposure to multiple online marketplaces.
- Learning driven and collaborative work environment.
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Marketplace Performance Executive - Jakarta - AnyMind Group
Deskripsi
Job Description
Requirements
Why Join Us?
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Performance Marketing Executive
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