Brand Manager Personal Care - Jakarta - PZ Cussons

    PZ Cussons
    PZ Cussons Jakarta

    14 jam yang lalu

    Manufaktur / Mekanikal
    Deskripsi

    We are PZ Cussons. Our purpose is For everyone, for life, for good.

    Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

    Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

    Key Responsibilities

    • Assist in the development and implementation of brand plans and strategies, including identifying potential growth opportunity
    • Conduct desk research to identify trends, consumer insights, and competitive analysis.
    • Provide local market input to product development teams to support the creation of new products and packaging.
    • Responsible for developing in market deployment of new product inno/renovation
    • Monitor and analyze product performance, providing recommendations for improvements.
    • Assist in planning and executing marketing campaigns O2O across online & offline.
    • Coordinate with external agencies and vendors to ensure timely delivery of marketing materials.
    • Coordinate with internal cross functions to ensure well execution of marketing campaign.
    • Ensure consistent brand messaging across all consumer touchpoints.
    • Manage the creation and distribution of marketing content, including copywriting and design briefs.
    • Monitor and report on brand performance metrics, providing actionable insights for both existing portfolio as well as new products.
    • Conduct post-campaign analysis to measure effectiveness and ROI.
    • Assist in managing the brand marketing budget, ensuring efficient allocation of resources.
    • Track expenses and process invoices related to brand activities.

    Qualifications

    • 3-4 years of experience in brand management, marketing, or a related role, preferably in the personal care or FMCG industry.
    • Interest or involvement in community sports will be an advantage.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • Excellent communication and interpersonal skills.
    • Creative thinking and problem-solving abilities.
    • Ability to utilize digital marketing tools
    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

    PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us

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