Brand Communications Manager - Jakarta - BP AKR Fuels Retail

    BP AKR Fuels Retail
    BP AKR Fuels Retail Jakarta

    9 jam yang lalu

    Deskripsi

    Job Function

    Responsible for developing and executing the company's overall brand and communication strategy—both external and internal. This role plays a key part in building corporate image, enhancing brand awareness, supporting sales strategies, and strengthening communication across stakeholders in the highly competitive fuels retail industry.

    Responsibilities

    1. Brand Management

    • Develop and implement brand positioning strategies for both corporate and product brands
    • Ensure brand consistency across all communication channels (gas stations, social media, advertisements, promotions, etc.)
    • Analyze brand performance and market perception

    2. Communication Strategy

    • Design and execute an integrated communication plan (internal and external)
    • Manage communication campaigns including ATL, BTL, digital, PR, CSR, and events
    • Act as the main liaison between the company and media, agencies, and communication partners

    3. Digital & Social Media

    • Develop creative content and digital campaigns relevant to target audiences
    • Manage company social media platforms and monitor engagement and online reputation
    • Collaborate with the digital marketing team in launching platform-based campaigns

    4. Internal Communication

    • Develop internal communication strategies to align employees with the company's vision, values, and key initiatives
    • Support communication for change management and cultural programs

    5. Media & Public Relations

    • Prepare press releases, executive speeches, and other external communication materials
    • Handle crisis communication and maintain corporate reputation
    • Build and maintain strategic media relationships (national and local)

    Key Requirements

    • Education:

    Bachelor's degree in Marketing, Communications, Business Management, or a related field.

    • Experience: 5 years of experience in branding and communications, with at least 2 years in a managerial role.
    • Experience in retail, energy, or fuels retail sector is highly preferred.

    Technical Competencies:

    • Brand strategy & campaign development
    • Public relations & media engagement
    • Creative content creation (offline & digital)
    • Familiarity with brand/media analytics tools (e.g., Brand Health Survey, Google Analytics)

    Soft Skill

    • Leadership and cross-functional collaboration
    • Strategic communication and presentation skills
    • Problem-solving & crisis management
    • Creative, adaptable, and result-oriented

    Other Requirements

    • Fluent in English (written and spoken)
    • Willing to travel or visit fuel station networks as needed
    • Awareness of sustainability, safety, and compliance values in the fuel industry
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