Brand & Product Marketing Lead - Central Jakarta
2 hari yang lalu
Deskripsi pekerjaan
Job Opportunity: Brand & Product Marketing Lead at StickEarnAbout StickEarn StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.
As a Brand & Product Marketing Lead, you will play an essential role in leading branding and product marketing across multiple consumer brands and verticals. You will own brand positioning, product marketing, and go-to-market execution end-to-end, ensuring brand strategy is consistently translated into strong, cohesive execution across both online and offline channels with clear visual alignment
What You'll Do
- Lead brand and product marketing strategy across multiple consumer brands and categories.
- Define and maintain clear brand positioning, messaging, and value propositions.
- Translate brand strategy into integrated go-to-market plans from concept to launch.
- Set omnichannel direction across e-commerce, social commerce, community initiatives, events, and offline retail.
- Ensure consistent brand storytelling across digital, physical, and experiential touchpoints.
- Work closely with the Brand Designer to translate strategy into strong and cohesive visual execution.
Drive hands-on execution in early stages, from planning through launch. - Establish brand systems, guidelines, and marketing foundations to support future scaling.
- Act as the single point of ownership for brand and product marketing decisions across the portfolio.
- Continuously evaluate brand performance and execution quality across channels.
- Proven experience managing multiple brands or product portfolios.
- Strong background in branding with hands-on product marketing execution.
- Solid understanding of omnichannel environments, both online and offline.
- Familiarity with e-commerce, social commerce, community-led initiatives, events, and offline retail.
- Strong visual literacy and experience collaborating closely with designers.
- Background from top-tier creative or marketing agencies is strongly preferred.
- Exposure to FMCG, consumer brands, or multi-category clients is a strong plus.
-
Comfortable operating independently in an early-stage, lean setup before teams are fully formed.
- Flexibility with our hybrid working setup
- Private insurance to keep you covered
- Training budget & laptop ownership program to boost your productivity & growth
- Competitive compensation package with performance bonus.
- Flexible & anniversary leaves to support work-life balance and celebrate milestones
*Only shortlisted candidates will be contacted.
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