Digital Marketing Specialist - Central Jakarta, Central Jakarta City, Jakarta, Indonesia

Job summary

Manage digital marketing campaigns across various platforms including Google lead direct and develop Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group design implement and evaluate media buying strategies to support customer acquisition growth manage digital marketing budget with focus on cost efficiency ROI while being accountable to finance team preparing weekly budget monitoring reports collaborate with Marketing CRM Product IT teams ensure seamless customer journey from paid ads to Cermati Fintech Groups acquisition channels conduct data analysis customer segmentation audience targeting optimization together with Data team improve campaign effectiveness perform routine A/B testing identify most effective approaches enhancing campaign performance monitor data accuracy identify reduce discrepancies from monitoring tools Appsflyer Firebase CRM Data Bl maintain active communication internal stakeholders report results address challenges ensure targets met explore establish new partnerships paid media platforms

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