Marketing Communications Division Head - Central Jakarta, Jakarta

Responsibilities: · Develop and implement integrated Marketing Communication (MarCom) strategies for all Dermaesthetics Group brands. · Manage and oversee branding, public relations (PR), campaigns, digital marketing, social media, influencer/KOL, and event marketing activities, ...

Deskripsi pekerjaan

Responsibilities:

• Develop and implement integrated Marketing Communication (MarCom) strategies for all Dermaesthetics Group brands.
• Manage and oversee branding, public relations (PR), campaigns, digital marketing, social media, influencer/KOL, and event marketing activities, as well as all marketing activities.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all communication channels.
• Collaborate with internal teams and all divisions to support business growth and external partners.
• Manage agencies (creative, PR, digital, KOL, etc) and external vendors.
• Analyze campaign performance and compile data-driven evaluation reports (ROI, engagement, brand awareness, ROAS, Conversion, etc).
• Manage the Marketing Communication budget effectively and efficiently.
• Lead, develop, and evaluate the performance of the Marketing Communication team.
• Align business results with marketing communication strategies, targets, and cost efficiency.
• Make data-driven decisions and deliver measurable impact on division and company performance.

Qualifications:

• Minimum education of Bachelor's degree in Marketing/Communication/Business/Public Relations/Branding (Master's degree is a plus).
• Minimum 8–12 years of experience in Marketing Communication/Brand/ ntegrated Marketing.
• Minimum 3–5 years of team leadership experience (Manager/Head level).
• Experience in handling multi-brands or group companies is an added value.
• Experience in developing and executing Integrated Marketing Communication (IMC).
• Proficient in Brand strategy & positioning, Campaign planning & execution (ATL, BTL, Digital), Digital marketing & performance marketing (Meta Ads, Google Ads, CRM, etc.), social media & content strategy.
• Proficient in KOL / Influencer & PR management.
• Able to read and analyze Engagement, Reach, Conversion, CAC, ROI, and Brand Awareness data, ROAS, etc.
• Experienced in managing large-scale marketing budgets and performing cost optimization.
• Possess strong strategic thinking & decision-making skills.
• Accustomed to compiling annual marketing plans, quarterly campaigns, and brand roadmaps.
• Able to build, develop, and evaluate MarCom team structures.
• Accustomed to working with strict business targets and timelines.
• Experience in the Aesthetic Clinic/Beauty/Skincare/Healthcare/Medical/Wellness/FMCG/Lifestyle/Consumer Brand industry.
• Creative, adaptive, and have a strong sense of branding.
• Communicative, collaborative, and have leadership presence.
• Able to work in a fast-paced and growth-oriented environment.
• Passionate about the beauty & aesthetic industry.
• Has a portfolio of national/large-scale campaigns.
• Accustomed to leading teams of 10–30+ people
• Understands marketing communication regulations in the health & beauty industry.
• Accustomed to collaborating with doctors, medical experts, and key opinion leaders.
• Possess the ability to handle sensitive issues, communication crises, and brand reputation quickly, accurately, and measurably.
• Able to make strategic decisions in a rapidly changing market and consider long-term risks and impacts.