Demand Generation Specialist - South Jakarta - SleekFlow

Deskripsi

About SleekFlow

Join SleekFlow, a thriving SaaS startup that is experiencing rapid growth globally thanks to the support of renowned investors like Alibaba Entrepreneurs Fund and Tiger Global. Our mission is to develop the next generation of Conversational AI, empowering customer interactions across all channels—from messaging to voice—and enhancing business workflows and processes.

You will have the opportunity to thrive alongside the company through equity options. If you're ready to take your career to the next level and assume a larger role, we look forward to meeting you

At SleekFlow, we have developed an all-in-one Omnichannel Conversation AI Suite that drives conversions through conversations. Our platform seamlessly integrates with popular channels such as WhatsApp, Messenger, Instagram, WeChat, and more, providing comprehensive communication solutions. With our AI customer engagement platform, enterprises can automate growth by enhancing productivity across their sales, marketing, and support teams.

As we aggressively expand into emerging markets, we seek adventurous, diverse, and passionate individuals to join us on this exciting journey.

Join our team and grow your career with SleekFlow

• Mid-Senior level
• Location: ID
• Prior Experience in Saas is preferred
• Fluency in written English

Overview

A Demand Generation Specialist is responsible for planning, executing, and optimising campaigns that create awareness, generate qualified leads, and drive revenue pipeline. This role focuses heavily on data, experimentation, and cross-functional alignment between Marketing and Sales.

Key Responsibilities

1. Campaign Strategy & Execution

• Identify and define target audiences and buyer personas to ensure campaigns reach the right prospects.
• Plan, execute, and optimise multi-channel demand generation campaigns (email, paid ads, social, webinars, events, content syndication).
• Design and run campaigns that attract, engage, and convert potential customers across the full funnel.

2. Lead Generation & Funnel Management

• Generate MQLs and SQLs through targeted, high-impact digital tactics.
• Build nurturing sequences and automation workflows to guide leads from awareness to conversion.
• Analyse performance and identify areas for improvement across growth markets in partnership with Sales leadership.

3. Data, Insights & Optimization

• Track campaign KPIs (CPL, CPM, CTR, conversion rates, MQL volume, pipeline contribution).
• Conduct A/B testing and iterative refinement across ads, landing pages, emails, audiences, and messaging to optimise results.
• Analyse campaign performance in detail, identify areas for improvement, and recommend data-driven adjustments.
• Analyse and report on marketing and sales dashboards, providing actionable insights to stakeholders.

4. Content Support

• Work with content creators to produce effective assets (landing pages, case studies, ads, whitepapers, emails).
• Ensure all messaging is aligned with the brand and resonates with the ICP.

5. Cross-Functional Collaboration

• Work closely with Sales on lead quality, follow-up, and pipeline needs.
• Coordinate with Product Marketing on product launches, positioning, and campaign messaging.
• Partner with external agencies for paid media, creative, or content syndication when needed.

Skills & Qualifications

Technical & Soft Skills

• Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce).
• Knowledge of digital marketing channels: paid social, SEM, display, email marketing, SEO basics.
• Strong analytical skills; ability to interpret data and turn insights into actions.
• Detail-oriented with strong project management abilities.
• Creative problem-solver with a testing/experiment mindset.
• Strong communication and collaboration skills.

Preferred Experience

• 2–4 years in demand generation, growth marketing, or B2B digital marketing.
• Experience in SaaS, tech, or B2B environments is a strong advantage.
• Bachelor's degree in Marketing, Communications, or a related field
• Exceptional writing, editing, and communication skills, with a keen eye for detail.
• Ability to work in a fast-paced start-up environment and adapt quickly to changing priorities.
• Ability to coordinate between various teams to drive cross-functional initiatives
• Fluency in written English
• SaaS experience is a must
• Be result-driven and ownerships in funnel numbers such as MQLs, SQLs.
• Regional experience is a plus.

Success Indicators

• Consistent delivery of MQLs/SQLs and pipeline contribution.
• Reduced cost per lead and improved lead quality.
• Strong full-funnel campaign performance.
• Smooth alignment with Sales and predictable lead flow.

What We Offer

• Stock options in a rapidly growing startup
• A fun, diverse, and international team culture
• Comprehensive group medical insurance
• Transport allowance
• Examination & education allowance
• Paid birthday leave
• Flexible work-from-home policy
• "Work From Anywhere" scheme
• Many more exciting perks and growth opportunities

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate.

SleekFlow is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.