Yulia Gretsya Siallagan

Saya Yulia, seorang social media enthusiast yang sudah memulai karir di bidang media sosial sejak 2014. Saya pernah bekerja di media online, agency dan saat ini saya bekerja di salah satu start up FMCG di Jakarta sebagai Sr. Social Media Specialist.

Sebagai seorang social media specialist, pekerjaan utama saya adalah membuat konten brief, bekerja sama dengan creative dan production team. Menjalankan beberapa akun media sosial mulai dari upload konten, berkomunikasi dengan audiens melalui kolol komentar, DM maupun instgram story. Saya juga membuat analisis media sosial setiap bulan dalam bentuk report, untuk mengetahui bagaimana perkembangan followers, engagement dan konten seperti apa yang disukai audiens.

Saya juga bekerja sama dengan team digital marketing untuk membuat konten paid/ads yang sesuai dengan target market, bekerja sama dengan ecommerce team untuk bantu push conversion melalui awareness di media sosial serta bekerja sama dengan team brand untuk membuat campaign dan menemukan partnership yang tepat untuk setiap brand.

Sr. Social Media Specialist

2022-Present

- Responsible in managing all Realfood social media channels to reach given KPIs.
- Content creation (ideation, copy creation, delivering brief to other teams)
- Optimize social media channels and content performances to better reach and engage with our audience through organic,
- Translate social media campaigns to strong social media content/activity
- Monitor, analyze, and evaluate social media performance
- Keep up with social media trend and able to translate it to support in achieving business objectives
- Identify opportunities to grow accounts, making new recommendations for campaigns.
- Working with social media officer team- Responsible in managing all Realfood social media channels to reach given KPIs. - Content creation (ideation, copy creation, delivering brief to other teams) - Optimize social media channels and content performances to better reach and engage with our audience through organic, - Translate social media campaigns to strong social media content/activity - Monitor, analyze, and evaluate social media performance - Keep up with social media trend and able to translate it to support in achieving business objectives - Identify opportunities to grow accounts, making new recommendations for campaigns. - Working with social media officer team

Keahlian: Teamwork · Social Media Management · Brand Awareness · Content Marketing · Creative Writing · Team Leadership · Creative Content Creation · Social Media Advertising · Social Media Education · Social Media Content Creation · Copywriting · Marketing Copy · Social Media · Social Media Marketing · Social Media Communications · Creative Content Production

Social Media & Creative Lead

2019-2022

- Responsible in managing all Realfood social media channels to reach given KPIs.
- Content creation (ideation, copy creation, delivering brief to other teams)
- Optimize social media channels and content performances to better reach and engage with our audience through organic,
- Translate social media campaigns to strong social media content/activity
- Monitor, analyze, and evaluate social media performance
- Keep up with social media trend and able to translate it to support in achieving business objectives
- Identify opportunities to grow accounts, making new recommendations for campaigns.
- Lead social media officer and creative team member
- Create creative brief for creative team from all stakeholders (Marcomm & Brand Partnership, E-commerce, Digital Marketing, Sales)

Social Media Specialist

2018-2019

- Responsible in managing all Realfood social media channels to reach given KPIs.
- Content creation (ideation, copy creation, delivering brief to other teams)
- Optimize social media channels and content performances to better reach and engage with our audience through organic,
- Translate social media campaigns to strong social media content/activity
- Monitor, analyze, and evaluate social media performance
- Keep up with social media trend and able to translate it to support in achieving business objectives
- Identify opportunities to grow accounts, making new recommendations for campaigns.
- Lead social media officer and creative team member
- Create creative brief for creative team from all stakeholders (Marcomm & Brand Partnership, E-commerce, Digital Marketing, Sales)

Universitas Persada Indonesia YAI

2012-2016

Desain Komunikasi Visual

GPA. 3.19