wenpri andy

My name is Wenpri Andy Lesmana. Usually called Wenpri. I am 35 years old. As you will see on my enclosed resume, I have background in visual communication design at Institut Teknologi Sepuluh Nopember Surabaya. I have more than seventh years in advertising agency as a Sr. Art Director, and three years in advertising agency as a Creative Head and seven years as Creative Director. My Last position as Creative Director at TechAd Group Digital Agency. And my last project in TechAd Group  is handling more than 20 brand for develop strategy campaign, and produce creative concept artwork for supporting marketing 

I have more than 7 years in an advertising agency as a Sr. Art Director, and 3 years in an advertising agency as a Creative Head, and 7 years as Creative Director. My Last position as Creative Director at TechAd Group Digital Agency in 2 years; totally my experience in creative is about 17 years

Creative Director (Fulltime) 2021 - present

TechAd | Jakarta Raya, Indonesia

Responsibilities & Achievement:

• Led big team and made concepts for more than 20 Brand (Sharp, Chocolito, Lanore, DTS Kominfo, DiplomatMild, BluesScope, ColorBond, Get Git, Snapskin, Artistry, Ceres, etc)
• Led team making concept Digital campaign from social media until activation.
• Working closely with the creative head, art director, copywriter, graphic designer, strategy planner, and account executive to develop marketing communications strategies and solutions foran  our clients.
• Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.

Creative Director Freelance 2021 - 2022

Sharkmind | Jakarta Raya, Indonesia

Responsibilities & Achievement:

• Led team and made concepts for Trueve, Evolene, Howell and Co, and Herwell.
• Lead Team making concept DVC.
• Working closely with the creative head, art director, copywriter, graphic designer and account executive to develop marketing communications strategies and solutions for, our clients.
• Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.

Creative Director 2018-2021

Endeecomm | Jakarta Raya, Indonesia

Responsibilities & Achievement:

• Lead team and making concept for client (Avian, Advan, etc).
• Win the pitch AQUA gallon TVC skincare, MANZONE, MOC fashion 
• Win the pitch Wanna Artha Life Insurance
• Win the pitch KITCHEN SPACE
• Win the pitch Kanvaz Hotel
• Win the pitch Erha skin care
• Win the pitch Unifield Pencuci Piring
• Win the pitch Aminin Ajah Islamic App
• Make a Digital Campaign for Emkay Brewer Vape Liquid and Licious series Vape Liquid
• Led team making concept TVC.
• Working closely with the creative head, art director, copywriter, graphic designer, and account executive to develop marketing communications strategies and solutions for our clients.
• Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.

Creative Director 2017-2018

SIJI Solusi Digital (PT. SIJI) | Jakarta Raya, Indonesia (Start Up)

Responsibilities & Achievement:

• Build and Lead team Creative Department from zero 
• LedProfilesLed team concepts team making concept for UI/UX mobile apps.
• Win the pitch Kemendes, Telkom, Kemendikbud, BNI Hackfest
• Lead Team making concept Video Profile & Product knowledge.
• Working closely with the creative head, art director, copywriter, graphic designer, and account executive to develop marketing communications strategies and solutions for our clients.
• Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.

Senior Art Director and got Promoted to Creative Head  2013-2017
Lemon Ad (PT. Lemon Asia Makmur) | Jakarta Raya, Indonesia

Responsibilities & Achievement:

• Create and produce visual / artwork for print and digital artwork.
• Creating ideas by gathering information and through data research.
• Working closely with the creative director, group head, other art director, copywriter, graphic designer and account executive to develop marketing communications strategies and solutions to our clients.
• My concept win the pitch Sharp AQUOS smartphone, Dumin paracetamol, YAMAHA Mio Vino, Mega Credit Card
• Interpreting the client's business needs and developing a concept to suit their purpose.
• Translate marketing strategy into Visual language to express brand equity.
• Working closely with the copywriter to generate creative ideas and concepts to fulfill,for the client's brief.
• Conceptualizing and implementation of design from concept to completion.
• Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
• Assist graphic designer in developing design concepts into visualizing design.
• Supervise F.A artist to make final artwork for approved design by clients.

Senior Art Director 2012-2013
MACS909 | Jakarta Raya, Indonesia

  Responsibilities:

• Create and produce visual / artwork for promotional materials for internal corporate and external clients.
• Creating ideas by gathering information and through data research.
• Working closely with the creative director, group head, copywriter, other graphic designers, and account executive to develop marketing communications strategies and solutions for our clients.
• Handling brand Djarum Black (Dedicated), Bloomberg, Nikon
• Assist the art director in conceptualizing and implementing of design from concept to completion.
• Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
• Assist another graphic designer in developing visual artwork.
• Assist event director in creating and producing visuals/artwork for collateral and apparel design for brand activation needs.
• Handling a project from concept creation to final artwork and overseeing the production process.

Senior Art Director 2010-2012
LUKENT | Jakarta Raya, Indonesia

Responsibilities & Achievement:

• Create and produce visual / artwork for promotional materials for internal corporate and external clients.
• Creating ideas by gathering information and through data research.
• Working closely with the creative director, group head, art director, copywriter, other graphic designers, and account executive to develop marketing communications strategies and solutions for our clients.
• My concept win the pitch FTV drink, viro mineral water
• Assist the art director in conceptualizing and implementing of design from concept to completion.
• Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
• Assist another graphic designer in developing visual artwork.
• Assist event director in creating and producing visual/artwork for collateral and apparel design for brand activation needs.
• Handling a project from concept creation to final artwork and overseeing visuals the production process.

Creative Lead 2008-2010
PT. UNZA VITALIS Consumer Care | Jakarta Raya, Indonesia

Responsibilities:

• Led the team to make packaging design and promotion support ads.
• Assist another graphic designer in developing visual artwork.
• Creating ideas by gathering information and through data research.
• Managing brand concept from brand marketing brief to the creative team.
• Handling a project from concept creation to final artwork and overseeing the production process.

Graphic Designer / Creative Art 2006-2008
TV Anak Spacetoon | Surabaya, Indonesia

Responsibilities:

• Creating animation and visual FX for TV show programs.
• Creating and designing promotional material for TV show program events.
• Designing internal corporate promotional materials.
• Assist Video Editor to make video tv show program before running on TV
• Make Final artwork for approved design to print production implementation.

i got my bachelor's degree in college (Institut Teknologi 10 Nopember Surabaya (ITS)) for 5 years from 2003 until 2008, and my GPA :3.12