Tentang Riko Simanjuntak:
With over 10 years of experience in marketing and communication, I am passionate about crafting impactful strategies, amplifying brand visibility, and driving sales growth. As the Head of Brand Communication at VENTENY, a leading B2B2E service provider, I managed media connections as the main liaison, sharing regional press releases that boosted our presence among target markets like MSMEs and employees.
I also led marketing campaigns in line with global goals, overseeing social media, ads, branding, events, and more, ensuring consistent communication. I planned and executed VENTENY events, elevating brand awareness and lead generation within set budgets. I arranged speaking engagements and media spots, expanding our industry influence. I analyzed and suggested pricing strategies for non-financial services like vouchers and online learning. I promoted VENTENY's social responsibility through staff programs, events, and wellness webinars. I leveraged my digital marketing communication, franchise management, and franchise relations skills to deliver results and further the company's success.
Pengalaman
During my tenure at PT VENTENY Fortuna International, Tbk, I served as Head of Brand Communication and Marketing Manager. Notable accomplishments included a 500% growth in usage of VENTENY's Employee Super-apps, accounting for 20% of company revenue, and receiving recognition as "The Most Promising Start-up 2022."
At PT Anugrah Karya Aslindo (KANGAROO SPRING BED), as Chief Marketing Officer, I earned Marketing Awards and organized customer gathering programs contributing significantly to gross revenue.
As Brand Manager at PT Cahaya Sakti Multi Intraco (OLYMPIC FURNITURE GROUP), I achieved Top Brand Awards and co-branded with Warner Brothers, earning Indonesia Customer Service Awards and Museum Rekor Indonesia (MURI) awards.
My responsibilities encompassed media relations, event management, market research, product management, and brand development.
Pendidikan
I completed a Bachelor of Business Administration degree with a focus on Management and Marketing at Ohio University, graduating with a GPA of 2.975 out of 4.
I am proficient in both written and verbal English.