Riko Simanjuntak

I'm a dynamic marketing professional with a Bachelor's in Business Administration from Ohio University, specializing in Management and Marketing. Currently, as Brand Manager at FIRM, I lead initiatives to enhance brand visibility and market competitiveness. From innovative product designs to impactful promotional campaigns, I thrive on driving results.

In previous roles, such as Branding & Marketing Manager at Empathy School and Head of Brand Communication at VENTENY, I've consistently delivered outstanding results. Notably, I propelled a 500% growth with the launch of an Employee Super-app and orchestrated award-winning campaigns. My achievements include organizing a successful co-branding event with Coboy Junior, establishing partnerships between OLYMPIC FURNITURE and Warner Brothers, and earning prestigious awards like the Top Brand Award and the Indonesia Customer Service Award for four consecutive years. With a proven track record of success and industry recognition, I'm passionate about shaping impactful brand stories and driving marketing excellence.

Brand Manager | MALKA INDONESIA  | Jan 2024 - Present 
Developed and executed marketing strategies aligning with company objectives and market 
preferences.
Spearheaded product development, introducing innovative designs meeting customer needs.
Conducted market research for data-driven decision-making and product differentiation.
Implemented pricing strategies maximizing profitability and market competitiveness.
Led promotional campaigns to boost brand visibility and generate leads.
Managed and mentored a marketing team for alignment with brand objectives.

Head of Brand Marketing | Empathy School | Oct 2023 - Jan 2024
Led cross-functional teams to develop and execute integrated marketing plans, including digital strategies like SEO, SEM, email, and social media campaigns.
Managed integrated marketing campaigns across platforms, ensuring brand consistency and digital effectiveness.
Orchestrated successful events, enhancing brand visibility and customer engagement, resulting in increased sales.
Efficiently managed marketing budgets, analysing metrics to optimize ROI.
Stayed updated on industry trends, implementing creative solutions to enhance strategies in the digital realm.

Head of Brand Communication | VENTENY | Feb 2019 - Apr 2023

Managed media relations, overseeing regional press releases to enhance awareness among target markets.
Developed and executed marketing communication initiatives to align with business objectives.
Orchestrated end-to-end planning and execution of VENTENY events, enhancing brand visibility and lead generation.
Coordinated external speaker engagements and media opportunities for increased industry exposure.
Analysed and recommended pricing strategies for non-financial services.
Promoted VENTENY's social responsibility initiatives through employee volunteering programs and webinars.

I completed a Bachelor of Business Administration degree with a focus on Management and Marketing at Ohio University, graduating with a GPA of 2.975 out of 4.

I am proficient in both written and verbal English.