Muhamad Daffa Putra

Experienced market researcher with a bachelor's degree in psychology from Universitas Indonesia. Proven track record in FMCG and Education sectors. Passionate about utilizing psychology concepts to drive market outcomes.

HENKEL INDONESIA
Market Research (March 2023 – November 2023)

-Developed comprehensive research designs employing quantitative methods.
-Conducted in-depth qualitative research, extracting valuable insights from various sources.
-Applied adhesive technologies to address customer challenges, enhancing problem-solving skills.
-Assisted in organizing promotional events for adhesive products, showcasing strong organizational skills.
-Proficient in data analysis and processing using SPSS, ensuring accuracy and reliability.
-Reported study results to the sales and business teams, contributing to informed decision-making.
-Presented findings to the global marketing team, offering insights into the Indonesian industry and market.

AKARAYA CREATIVE COLLABORATOR
Community Partnership Staff (April 2022 – January 2023)

-Led as the Head of Moderator for focus group discussions (FGDs) with over 100 NFT community members.
-Established and maintained a functional NFT community, aligning communication with project branding.
-Collaborated with moderation teams, ensuring smooth community interactions and engagement.
-Organized diverse activities, including server-wide game sessions and Ask Me Anything (AMA) sessions, fostering community understanding of web3-related topics.
Actively engaged with community members, building trust and increasing overall participation.
-Managed project updates dissemination, minimizing fear, doubt, and uncertainty (FUD) within the community.
-Developed and implemented workflow guidelines for NFT project marketing campaigns.
-Collaborated with a team to create strategies and editorial plans, coordinating with social media teams and partners for effective content execution.
-Successfully managed the marketing campaign of an NFT project that achieved a sell-out during the work duration.

UNIVERSITAS INDONESIA (2017 - 2021)
Bachelor’s Degree - GPA 3.31