Markus Yohannes

1. Pinhome.id (May 2023 - Dec 2023)
SEO & Content Lead
Responsible for website organic performance through feature development & content production. Leading team of SEO tech & content specialists, working with the product, engineer & design team to build SEO friendly website pages. Collaborate with each business/verticals to find any opportunities to boost the presence of the properties/products listing on the website.
Achievements:
- Recovering the website traffic dropped by 20-30% recovery growth within 2 months.
- Improving website authority through content migration from domain to sub-domain to separate keywords niche.
2. Segari (Feb 2022 - May 2023)
SEO & Merchandising Lead
Create the blueprint to build SEO & Merchandising infrastructure in the Segari app. Working closely with the product & business team to execute it. The responsibilities include but not limited to:
Strategize & experimenting content & product assortment (in app & website) through design experimenting, feature development, user analysis to improve the merchandising (visibility & performance) of each product page, UI/UX in general & SEO performance in the website.
Orchestrated the content production (include but not limited to: copywriting, product photoshoot, creative banner or asset production, etc.) for UI/UX and SEO purposes.
Achievements:
- Established website page structure which help improved organic keywords absorption up to 400%.
- Improve recipes and blog platform traffic up to 800% and contribute to 10-15% of total organic traffics.
- Improve non-brand traffic up to 1000% which contribute up to 15-20% of total organic traffics.
- Built in-app banner feature in several pages to add commercial value through partnership placement.
3. Traveloka (Jan 2020 - Jan 2022)
Social Media & Livestream Lead for Accommodation Product (Sept 2020 - Jan 2022)
Managing livestream & social media content calendar. Strategize the budget allocation and manage the end-to-end from strategic, operational, & evaluating.
SEO Content Lead for Accommodation Product (Jan 2020 - Sept 2020)
Strategically planning & evaluating all content productions for internal & external domain based on keyword research & business objectives, working closely with vendors and team to execute the plan.
Achievements:
- Managing  blog content for accommodation products which contribute to 50% of total blog traffic.
- Help to establish the livestream program to capture demand during the pandemic period.

4. Tokopedia (Aug 2017 - Dec 2019)  
SEO Content Lead (Jan 2019 - Dec 2019)
Sr. SEO Specialist (July 2018 - Dec 2018)
SEO Specialist (Aug 2017 - July 2018)
 

BINUS University (Architecture Engineering), 2012-2016 - GPA 3.4/4