Chandra Laksmana

EXPERIENCES:

Head of Marketing | Margaria Group

MARGARIA BATIK, BATIK ENOM, AL-FATH, KARITA, KADO KITA, DS SLIMMING & SKINCARE, DS SALON, JOGJA TRADITIONAL TREATMENT (JTT), FAWWAZ GLOBAL ISLAMIC SCHOOL, HEHA GIFT SHOP, DE’DOCVET CLINIC

April 2023 – January 2025 (Head Office Marketing Position)

1. Handling all Business Unit Margaria Group including Margaria Batik 5 stores, Batik Enon 1 store + Pop Up, Al-Fath Muslim 8 stores, Karita Muslim 5 Store, Kado Kita 1 store, DS Slimming & Skincare 1 store, DS Salon & Day spa 1 store, Jogja Traditional Treatment (JTT) 2 stores, Fawwaz Global Islamic School, HeHa Gift Shop 2 stores, Dedocvet 1 Clinic.
2. Strategic Marketing Leadership: Develop and execute a robust marketing strategy focusing on brand positioning, customer engagement, and market differentiation.
3. Brand Development: Enhance brand equity and presence within the premium drinkware market. Identify unique selling points and ensure consistent, compelling messaging across all channels.
4. Communications & Social Media Strategy: Lead and oversee all communications initiatives, with a strong emphasis on social media (especially Instagram and Tiktok). Ensure a cohesive brand voice and visual identity, driving engagement and connection with the target audience. Establish social media standards that align with broader brand goals and are adaptable for Serial’s future brands.
5. Digital Marketing Oversight: Manage digital marketing efforts, including paid social, email marketing, and online advertising. Work closely with the social media and digital marketing teams to ensure campaigns align with strategic objectives, optimize online engagement, and support brand visibility.
6. Campaign Management & Execution: Oversee all campaigns, from ideation through execution, ensuring alignment with brand strategy. Collaborate closely with the team to produce high-impact campaigns across both digital and offline channels.
7. Workflow & Process Optimization: Lead the optimization of the marketing department’s workflow by introducing innovative, efficient processes to boost team productivity, clarity, and communication.
8. Team Leadership & Development: Provide strong leadership for the marketing team, encouraging growth, accountability, and collaboration. Act as a firm, guiding voice on best practices, ensuring that the team remains aligned with strategic goals.
9. Partnerships & Relationships: Support the Partnerships & Communications Lead in managing external relationships with key partners, influencers, and media to maximize Brand visibility and credibility.
10. Data-Driven Decision Making: Utilize market insights and campaign analytics to guide decision-making, optimize strategies, and inform future marketing initiatives.

Achievement:
2nd BEST PARTICIPANT of THE POSITIVES WORKPLACE – Head Hunter Indonesia, Dec 2023

(Group Coaching Transformation Program – “Engage & Empower”)

Head of Marketing (Promotion) |PT. Ramayana Lestari Sentosa, Tbk

RAMAYANA DEPT. STORE & ROBINSON MART.

March – June 2022 (Head Office Marketing Position)

1. Handling all Ramayana Nationwide 104 stores & Robinson Mart 78 stores.
2. Experience in Planning & Implementing for Advertising Communication & Promotion for a year, Visual Merchandiser, Digital social media, E-commerce Promotion, Membership.
3. Develop all kind of activity related to promotion, Visual Merchandiser (VM) & digital marketing & ensure the availability of an annual promotional calendar. 

Sr.  Marketing Manager |PT. Trans Retail Indonesia.

TRANSMART, MULTIMART DEPARTMENT STORE, KIDCITY

SEEN (Eyewear), SHOPEEMALL – TRANSMART FASHION, TRANSMARTCOID

March 2019 – February 2022 (Head Office Marketing Position)

OFFLINE DEPARTMENT & SPECIALITY STORES:

1. Handling all Transmart Nationwide Department Store (110 stores), Multimart Department Stores
2. (5 stores in Sulawesi & 1 store in Ternate), Kidcity (86 Stores), SEEN Optic Store (1 store).
3. Coordinating marketing strategies and promotional campaigns with the Marketing Corporate (Business Units), Visual Merchandiser and merchandiser departments.
4. Developing and managing the marketing department's budget.
5. Overseeing branding, advertising, and promotional campaigns for OFFLINE Stores

ONLINE & OMNI STORES:

1. Handling e-commerce Department store at ShoppeMall (transmart fashion official store)
2. Handling Omni Channel at Transmart Website (Dept.Store)
3. Generate & develop new business leads.
4. Coordinating marketing strategies and promotional campaigns with the ONLINE Platforms/E-Commerce (Business Units), Creative Designer, Digital, and merchandiser departments.
5. Overseeing branding, advertising, and promotional campaigns for Digital Campaign/ONLINE

Advertising & Promotion Manager| PT. Panen Lestari Internusa (Corp. Dept Store).

For SOGO, SEIBU, GALERIES LAFAYETTE, KINOKUNIYA, ALUN-ALUN, CHATTERBOX

October 2014 until March 2019 (Head Office Marketing Position)

1. Handling all SOGO Nationwide (18 Stores), SEIBU (1 Store), Galeries Lafayette (1 store)
2. Handling Specialty Store: Alun-Alun Indonesia (2 Stores), Kinokuniya (2 Stores), ChatterBox (1 Store)
3. Managing all Marketing for the company & activities within the marketing department.
4. Developing the marketing strategy & Promotion Program for the company in line with company objectives.
5. Planning, implementing Promotional program campaign each month & coordinating with sales activities.
6. Creation & publication of all marketing material in line with marketing plans.
7. Creation & publication of all marketing material to all stores& malls.
8. Manage and Monitoring Site Budget and MD Budget for Marketing Promo & Events.

Assistant Manager for Cosmetics & Luxury | PT. Lotte Shopping Avenue Indonesia.

August 2012 until September 2014.

1. Handling open mall with Department store concept. (1 store)
2. Daily Merchandiser for Cosmetics Department.
3. Review agreements, Margins, promotion activities, etc
4. Manage business review consignment with each tenant
5. Supporting business development and marketing department
6. Monitored inventory & monthly sales achievements 

Assistant Manager for Promotion & Event | PT. Matahari Dept. Store Indonesia

August 2011 until August 2012 (Head Office Position)

1. Handling all MATAHARI Nationwide stores (101 Stores)
2. Create & maintain relationship to all Matahari Dept. Store Supplier especially Cosmetics.
3. Coordinating the implementation of marketing program (listing launching products, opening store, sales campaign program).
4. Maintain close relationship with the key accounts to ensure that sales policy and sales campaign program run smoothly and acquire strategic information (competitor activities, sell-out level).

Business Development Head |PT. MNC Skyvsion (Indovision)

January 2009 – July 2011

1. Handling all Modern Market Channel Nationwide, especially in retail business with Carrefour, Hypermart, Ramayana, LotteMart, Giant, Electronic City, Electronic Solution, Local Store, including 3 malls in Jakarta & Tangerang, 1 mall in Cirebon.
2. Analyze the business character and customer profile of the key account to obtain knowledge about the business strategy, target market and needs of the key accounts.
3. Planning, organizing, and coordinating sales campaign program (sales incentive program) including the communication media to support the program.
4. Coordinating the implementation of marketing program (listing launching products, sales campaign program).
5. Negotiate business development plan with key account representatives in the head office level
6. Propose and manage commercial expense budget.

Junior Business Development |PT. MNC Skyvsion (Indovision)

June 2006 – January 2009

1. Create and maintain relationship to client all over Indonesia, especially in retail business with Carrefour, Hypermart, Ramayana, Lotte Mart, Giant, Electronic City, Electronic Solution, Local Store, etc
2. Develop suitable sales policy for the key account which covers the right product range, price range, trading term, inventory level, display, visual (merchandising).
3. Monitoring, implementing, analyze, maintain, and upgrade company product performance in the key accounts.

Sales Coordinator |PT. MNC Skyvsion (Indovision)

May 2004 – June 2006

1. Responsible to the sales target
2. Setting small group meeting every day to the sales team
3. Evaluation, controlling, monitoring sales& creating activity store by store
4. Giving training, and an award for sales
5. Handling problems & controlling display at stores.

1999 – 2003 Muhammadiyah University of Yogyakarta, Political & Science (International Relation)

1996 – 2001 English Course at LB-LIA