Ahmad Faisal

Experienced in media relation coordinating, event organizing, project management, copywriting, and social media management proven by 10+ executed projects. A Communication Science graduate focused on the Journalism Study Program who is now looking for a new opportunity as a public relation officer. 

TxT Creative April 2023 - July 2023 
Copywriter 

Key responsibilities: 
• Created E2E copywriting for Point of Sale Materials some brands: Better, Teh Pucuk Harum, Mie Oven, etc. 
• Drafted and executed pitching deck for client briefing, collaborated with design team. 
• Worked with the digital team on various product releases; communication side and designing the products. 

Key achievements: 
• Special copywriting project creation for packaging “Occasion” some brands, such as Teh Pucuk Harum. 
• Increasing team performance efficiency up to 50% for working on various projects that require
copywriting 
• Rebranding Teh Pucuk Harum Jatim Park. 

 

Curv. Digital Agency July 2022 - March 2023 
Social Media Officer 

Key responsibilities: 
• Manage brand’s social media, such as Unilever, Canon Indonesia, and more to increase the mass awareness. 
• Responsible for making monthly content planning, editorial planning, and writing content for the brand's social media. 
• Build audience engagement by replying to comments, and direct messages on brand’s social media. 

Key achievements: 
• Increased instagram followers up to 5% weekly for @kami.unilever. The engagement rate increased up to 30% for the brand. 
• Met the engagement rate target (3%) for clients’ content. 
• Reached 50% bigger number of Unilever career program participants than previous same program.

 The Attorney General of Republic of Indonesia January 2021 - December 2021 

Journalist 

Key responsibilities: 

• Responsible for creating press releases as a report and consideration for the Attorney General of the Republic of Indonesia’s performance. 

• Performed news monitoring revolving around the Attorney General to prevent news with the possibility to spark a public dispute and ruin the organization image. 

• Prepare all Head of Legal Information Center of The Attorney General of Republic Indonesia needs for press conference and other activities at the Attorney General of the Republic of Indonesia. 

• With Head of Legal Information Center of The Attorney General of Republic Indonesia (Kepala Pusat Penerangan Hukum), built good communication with journalists related to the press conference. 

• Reported daily result of posted media including weekend. 

• Responsible for reporting issue related that are widely discussed in the media related to the Attorney General of the Republic of Indonesia and Prosecutors in the regions morning and evening every day 

Comic Frontier - event every 6 months (freelance) September 2022 - Present 

Media Relations - Coordinator 
Key responsibilities: 
• Built a relationship with media and managed Comic Frontier public relation activity. 
• Bridged the communication between Comic Frontier, media, and public. 
• Wrote a press release about Comic Frontier’s activities. 
• Assist with all things related to media requirements for Comic Frontier. 

Key achievements: 
• Achieved participation rate target 50% bigger than previous event made.  

Multimedia Nusantara University 2016 – 2020 

Bachelor’s Degree in Communication Science, Journalism Study Program - GPA 3,30/4,00