Agustinus Banjarnahor

Over 20 years of experience in improving business volumes and achieving revenue & top-line profitability; have accountability in managing & developing the business to business towards achieving its goals. Having insight in primary Aluminium, Alumina & Bauxite market commodities and landscape.

Value Offered: Aluminium Market Price Analysis Report, identifying business opportunities and able to define strategy & marketing plan in order to penetrate specific market area and generating more profit to the company. Outstanding commercial acumen with strong business and market orientation. Carrying put sales lead, customer acquisition & maintaining customer life cycle, contracting clauses negotiation and deal. 

PT. INDONESIA ASAHAN ALUMINIUM (PERSERO) 

(Metal & Mining Industry Since March 2006) 

Succession Path:

Jul 2023- Present  : Senior Advisor for Transformation Office

Jul 2020- Jun 2023: Vice President of Material and Operation Procurement 

Jan 2019- June 2020: Assistant to General Manager Marketing & Sales

June 2014-Des 2018: Jr. Manager-Market Development

Sept.2013-May 2014: Jr. Manager-Sales& Hedging

March 2006 – Sept. 2013: Senior Staff-Sales &Service

Key Deliverables as Senior Advisor for Transformation Office:

• Propose recommendations for improvements to the Company's internal business processes.
• Manage and identify all of the Company's internal business processes and map them based on effectiveness and efficiency. Manage the planning and implementation of strategies for increasing operational efficiency through recommendations for improvements.

Key Deliverables as Vice President-Material and Operation Procurement:

• Managed procurement of raw material and spare parts with more than 8,000 items in order to support smooth operation. 
• Discovering profitable suppliers and initiate procurement partnerships by maintaining suppliers for Traders and producers
• Negotiating with external vendors to secure advantageous terms.
• Supply chain arrangement for raw material commodity and getting involved in performance excellence project in procurement & logistic stream.
• Market price analysis for raw material commodity for determination of procurement low price momentum

Key Deliverables as Assistant to General Manager Marketing & Sales:

• Market and economic study and analysis for Joint Venture and product diversification project in order to determine market strategy.
• Shouldered with the overall accountability of setting up & defining strategy and set-up trading book for non-ferrous metals commodity new subsidiary coy of mining holding industry in trading business (Indometal London Ltd). 
• Planning and coordinating the implementation of business plans and the penetration of new markets. 
• Market development by conducting market study, research and analysis, defining short term and long-term marketing plan and strategy and follow up with execution in order to win market share.

Key Deliverables as Jr. Manager-Market Development

• Market study, analysis and defining marketing strategy in order to win market especially for Value Added Products 
• B2B arrangement by develop a trusted advisor relationship with key accounts and handling complaints.
• Marketing development, pricing monitoring & analysis, price negotiation with buyers and new product investigation.
• Customer retention & acquisition, build and maintain relationship with big buyer’s account
• Market data gathering and analysis, marketing intelligence and presenting weekly market update, analysis & insight to management. 
• Define and execute the business plan and roadmap for market through introduction of existing and new products.
• Development of sales and distribution system and CRM system by implementing ERP system from SAP.

Key Deliverables as Jr. Manager-Sales & Hedging

• Setting sales KPI and controlling sales target achievement, set actions to be taken and system improvement.
• Preparation of export sales tender, price negotiation, documents, cargo & shipment arrangement.
• In charge in setting up, executing and leading product & service sales strategy.
• Market and price risk analysis, pricing formula and hedging implementation. 
• Administered domestic sales contracts and administrations; 

Key Deliverables as Senior Staff-Sales &Service

• Developed sales Plan, budgeting, execution & control, handling export and domestic sales business process; prepared sales contract, controlling account receivable and collection activities.
• Supervised and coordinated with related section regarding purchase order arrangement, buyer’s payment execution (Cash Advance/Letter of Credit/Bank Guarantee), and cargo preparation and shipping documents. Coordinated with forwarder and shipping agent regarding vessel arrangement, material handling, warehousing and logistics operations.
• Making price analysis, pricing formula and aluminium market analysis.

Oct 2004 - Aug 2005 with HSBC: Collection Staff 

Key Deliverables:

• In-depth engagement in overseeing and coordinating team for debt payment collection activities; observing, Controlling and analyzing of weekly target achievement for debt repayment (reducing delinquency level).
• Identified areas of the collection process that need improvement and implemented an enhanced process that will help collectors be more effective. 

Jan 2002 - May 2004 with Yamaha Indonesia Motor Manufacturing: Material Flow Engineer

Key Deliverables:

• Maintaining Operational Logistical Performances and succeeded in controlling KPI of Service, Speed, Consistency.
• Establishing, and maintaining Plant, Suppliers & Service Partners-Logistically-Linked Process improvement and re-designed with shared Key Performance Indicators. 

• Master of Business Administration (MBA) with concentration in Finance; Gadjah Mada University (Internationally certified business school with AACSB certification), Indonesia; September 2015; GPA 3.66
• Bachelor Degree, Industrial Engineering; Sumatra Utara University, Indonesia; July 2001 ; GPA 3.24